Rove Hotels, the contemporary midscale hotel brand has announced a new property Rove La Mer located at Dubai’s beachfront destination, La Mer. The 366 room Rove La Mer marks the newest addition to the growing portfolio of Rove Hotels properties in the UAE.
Designed for the value-conscious modern travellers who seek reliable and modern hospitality services in a tech-driven environment, Rove Hotels are developed as a joint venture between Meraas and Emaar Properties.
Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “La Mer is an ideal fit to the brand values that Rove Hotels celebrates, with a focus on offering exceptional lifestyle experiences in a trendy environment. The positive buzz of La Mer and the popularity it has gained among the young and young at heart make Rove La Mer Resort ideally positioned to meet the needs of the new generation of travellers who explore without boundaries and seek culturally inspiring experiences.”
Paul Bridger, corporate director of operations of Rove Hotels, added: “La Mer is one of Dubai’s most popular attractions, fast-evolving as the place to be for leisure and relaxation. Taking inspiration from its waterfront location, La Mer has a welcoming ambience where people celebrate life. Rove La Mer draws on its distinctive location and offers visitors a great place to unwind. The picturesque setting of La Mer and its youthful vibe will make it a preferred hotel, delivering value across all touchpoints, for tourists and UAE residents.”
With its architectural ethos reflecting the waterfront inspired design of La Mer, Rove La Mer is tailored for leisure guests, and will also appeal to business travellers seeking a new hotel choice. Scheduled to open in 2020, just in time for the Expo 2020 Dubai, Rove La Mer will feature 366 rooms including interconnected rooms, nearly 35 per cent of the total, as well as rooms specially designed for people of determination.
All rooms have comfortable mattresses, a 48-inch TV with a smart media hub for entertainment, free high-speed Wi-Fi, ultramodern bathrooms, 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, 24-hour self-service laundromat, luggage store rooms, safety deposit boxes, sofa beds for extra guests, a mini-fridge and more. Rove La Mer rooms will also feature creative artwork by local and international artists.
Rove La Mer will also be home to The Daily, an all-day restaurant that serves international flavours, as well as a Lobby Lounge, outdoor terrace and beachside food and beverage. As is the norm at Rove Hotels, guests can check-out at 2pm.
A joint venture between Meraas and Emaar Properties PJSC, Rove Hotels currently has five operational hotels in key locations in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina. Several Rove Hotels are being planned in Dubai and other locations in the UAE as well as in Saudi Arabia.