ALBAIK, Saudi Arabia’s homegrown fast-food brand, is coming to Dubai. The popular restaurant chain is set to open a new branch at The Dubai Mall, which will bring its dishes to the UAE for the first time.
ALBAIK was established in Jeddah in 1974 and has grown to more than 120 branches throughout Saudi Arabia and Bahrain. ALBAIK has developed a community of fanatics across Saudi Arabia and recently opened the world’s first 8-lane drive-through with its food trucks in the Saudi city of Tabuk, which attracted a queue of cars more than four kilometres long.
With a variety of products catered to every taste; the new 355-square-meter restaurant will serve a wide array of chicken, seafood, grilled dishes, wholesome vegetarian options such as falafel sandwiches, generous side dishes, and a range of desserts and beverages.
“ALBAIK has earned its place as Saudi Arabia’s most popular quick-service restaurant thanks to the hard work, and dedication of its well-trained team members, who strive to deliver food of exceptional quality and ‘100% Customer Love’ at all times,” says Yazan Malhis, GM, ALBAIK Food Systems – UAE. “Our recent launch in Bahrain proved extraordinarily successful despite the current challenges, and we are delighted to further extend our reach with ALBAIK’s first branch in the UAE. We look forward to a fruitful relationship with ServQuest and will continue to seek out fresh opportunities to serve our loyal customers, wherever they need us to be.”
The Saudi homegrown brand is entering the UAE market in collaboration with ServQuest, an entity (or company) formed and established by National Holding, Abu Dhabi, dedicated to operating and expanding ALBAIK across the seven emirates led by an expert team of operations managing several restaurant brands in the country
Karim Hajjali, CEO of ServQuest, says: “Many visitors to Saudi Arabia return with fond memories of ALBAIK. Likewise, Saudis and Ex-KSA Residents living overseas will often find themselves craving for ALBAIK dishes. We’re proud to partner with this much-loved brand on its long-awaited arrival to the UAE and are delighted to introduce diners in Dubai to the unmistakable taste of one of the Kingdom’s unmissable culinary treats.”
In 2019, ALBAIK got the first place at YouGov’s annual brand health rankings: Top 10 KSA and topped a list of Saudi Arabia’s “Simplest Brands” in a report by Siegle + Gale. The restaurant chain also holds the record for serving the largest number of meals during a single day at one of its branches during Hajj.