SFC Plus is the largest homegrown quick-service brand in the UAE with over 27 outlets that serve fast food from the American South, including chicken, burgers, pizzas, salads and more. The taste of the original skinless chicken prepared with herbs has created a wave of loyal food lovers across the country.
Director, SFC Group:
What sets SFC Plus apart from other similar fast-food brands?
SFC Plus is all about great food with great service; it provides its customers with a ‘one-stop family fast food’ restaurant concept that offers popular fast food options such as skinless fried chicken, pizzas, burgers, sandwiches, fresh salads, fish & chips, as well as many more items that suit the taste and expectations of a wide range of customers.
How many branches do you have and what are your expansion plans?
SFC Plus now has a network of over 20 restaurants across UAE and is currently pursuing expansion plans across the globe.
How do you ensure that your offering is always diversified?
Driven by the philosophy of quality, service, cleanliness and value for money, we have become a household name. The success of our brand stems from our strict commitment towards providing the customer with a high-quality product, served quickly with a smile in a clean and pleasant environment…at an affordable price.
What are some of your top dishes?
The Max Wrap Combo, Chicken Grande Meal, Californian Dream Pizza, Quesadilla Meal, Favorites Bucket and Fish N’ Chips.
What would you like to tell diners who have not visited SFC plus yet?
Our fried chicken isn’t just chicken, it’s a unique twist on the American South flavour and is fat free with a skinless marinade. SFC plus has something for everyone! Through our unique approach to delicious yet wholesome fast food, we satisfy all your cravings in one place – from skinless fried chicken, to pizzas, burgers, salads, shakes and mocktails.