New food truck group, Food Truck Co. has opened Sir Loin & Sons on Kite Beach Jumeirah to serve meat-inspired dishes.
Visitors can try a range of meat dishes, including the eight-hour slow cooked pulled brisket sandwich, the BBQ ribs marinated in signature spices and smoked with cherry and apple woodchips, or the smoked oxtail stew with carrots, leeks and spices.
Food Truck co. co-founder, Jamal Wick noted: “Food Trucks are growing massively in popularity, but that doesn’t mean consumers can be fooled with generic, run of the mill concepts.
“We’ve worked so hard on the R&D stages of our offer, to ensure we can meet the expectations of millennials and adventurous foodies across the city.
“People are bored of fine dining, and it’s our mission to offer stand-out dishes that encapsulate all that’s cool and inspiring about the UAE lifestyle.”
The venue is committed to serving the community of kite surfers and outdoor-orientated Dubai residents every day of the week with the intention of becoming a ‘meat up’ point.
The company has also announced its new partnership with Deliveroo, the online food delivery company, making Sir Loin’s food accessible to homes and offices across Dubai.
