Majid Al Futtaim has announced the launch of the region’s first cinema in the snow, a collaboration between VOX Cinemas and Ski Dubai, supported by Dettol.
From December 11 until the end of February, guests can meet Santa Claus in his grotto, followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas.
Snow Cinema provides table service so cinemagoers can relax and order their cinema snacks including gourmet popcorn (salt or caramel) and signature hot chocolate from the comfort of their seat. Guests can also choose from North 28’s menu, which features savoury options, including Raclette, hot dogs and burgers; as well as desserts such as festive mince pies and hot beverages including a bespoke Peppermint Hot Chocolate from Mirzam Chocolate Makers.
Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, says, “We’re extremely excited to launch the Middle East’s first cinema in the snow, which will allow guests to experience the magic of movies in the unique setting of the ‘World’s Best Indoor Ski Resort.”
Prices start from AED 100 per person and include a cinema ticket and F&B package consisting of a signature hot chocolate, popcorn and bottle of water.