We interview Trade Marketing Manager MEIA Zeynep Ozneseli for a look into the brand’s Gulfood 2020 stand showcase, future plans and more.
What are you looking to promote at Gulfood this year?
It’s going to be our 13th year at Gulfood and we’re glad to be a part of this successful platform. This year, we’re promoting our new range and latest flavours at Gulfood. In the end of 2019, Monin introduced a new range, “Le Mixeur de Monin’’, where we have ready-made mixes for a variety of beverages. We’ll also showcase our latest flavours, which we call ‘’Oriental Flavours’’, such as Date Fruit Mix, Saffron Syrup and the Fig Fruit Mix.
What are some upcoming product launches we can expect from Monin?
Being a premium creative and authentic flavour solutions provider for beverage and culinary partners worldwide is our vision. We always build on consumer trends and foodservice operators’ demands. As a result, we’re so excited to launch our new, delicious product La Sauce de Monin Pistachio. Gulfood is going to be the first platform for this product, and we’re looking forward to meet our visitors.
What’s in the pipeline for your company?
Our new brand Paragon: a range of single botanical cordials for bartenders created by Monin in collaboration with Alex Kratena. Paragon seeks to project and promote rare botanical varieties from remote areas around the world, highlighting unknown aromatic essences and making them available for those who appreciate exceptional flavours for beverage use.
Created as a series of ‘’botanical chapters’’ which will become an encyclopaedic collection of ingredients for bartenders, the first chapter focuses on pepper and pepper berries; we’ll be seeing it in our market very soon.
Tell us about some of the biggest trends and innovations in your market.
At Monin, we’re happy to be trendsetters. Now, I can say that the new trend is oriental flavours, the most popular being the king of spices saffron, which is known as the most expensive spice in the world. Our new Le Sirop de MONIN Saffron has an unmistakable floral, herbal, and exotic scent and the taste is perfect for beverages including mocktails, teas, coffees, milkshakes and culinary applications.
Stand number: Z5-F38