Sofitel The Palm proudly announces the selection of Shamia Abdul Aziz for the position of Assistant Director of Marketing, PR and Communications at the award winning five-star Resort & Spa.
Within the framework of her new role, Abdul Aziz will be responsible for developing all marketing and communications strategies, executing local and global marketing campaigns and continue to build a solid corporate brand.. With over 18 years of experience in sales and marketing in the fields of hospitality, airline, theme parks & attraction, events and exhibitions, and real estate in Dubai, the Mauritius-born Shamia Abdul Aziz gathered an extensive knowledge in destination marketing, tactical global consumer offers’ crafting, generating millions of dollars in revenue, preparing marketing collaterals, advertisements, contracts, partnership proposals, barter, and sponsorship agreements.
Having graduated from The University of Cambridge and the Emirates Aviation College, Abdul Aziz built an impressive career at a relatively young age, starting off with Air Mauritius, moving on to Virgin Atlantic Airways, Nakheel property developer, through to the Dubai World Trade Center, where she successfully fulfilled sales and marketing assignments. Armed with determination to thrive and grow, she ventured into the hotels’ world, working as Associate Director of Marketing at Atlantis The Palm Dubai; planning, developing, executing and overseeing marketing and promotion initiatives.. There, she was awarded the title of Manager of the 4th Quarter 2013 and the 2nd Quarter 2011. Head of Marketing & Communications at Dukes Dubai and Senior Marketing Manager at Dubai Parks and Resorts were titles she also carried, prior to joining our Sofitel The Palm team.
“My ultimate goal is to support the marketing, PR, and communications team and work hand-in-hand with all the stakeholders to anchor the five-star hotel’s brand value, promote marketing initiatives, further develop and grow the Sofitel market share in the region, and preserve its quality performance,” said Abdul Aziz about her new role which she takes great pride in. “I aspire to establish a team-spirited environment in which marketing projects can be managed from inception to successful completion,” she added.
With a track record and a Curriculum Vitae that demonstrate self-motivation, creativity, and willingness to achieve both personal and corporate goals, Abdul Aziz proves extremely valuable to the luxury five-star Sofitel The Palm.