Gelato and coffee supplier Sparrow International is looking to diversify its product range, with the introduction of more cooking equipment.
New blast freezing solution, The One was launched at Gulfood, and combines slow cooking, thawing, chilling and blast freezing – a technique which reduces freshly prepared hot food to temperatures as low as -30°C to avoid formation of bacteria or condensation.
“Instead of having food cool down in the freezer or fridge, kitchens that do larger production can put it in the blast freezer and then in a holding cabinet or freezer, which allows for a longer shelf-life and fresher products.
“We are offering a demo on how to do it, as well as vacuum sealing, slow cooking and steaming. Until now we’ve been doing coffee and gelato and now we’re trying to approach more the kitchen and cooking side of things,” Hijazi added.
The company also linked up with US baked goods chain Cinnabon to offer live cooking demonstrations in its Unox ovens during the exhibition.
Sparrow International is also looking forward to increasing its operations in Saudi Arabia, following the open of its Riyadh branch at the end of March.
Having been present in the city with a small sales office since November, the show room opening will pave the way for further expansion into new parts of Saudi Arabia, such as Jeddah.