Starbucks has announced the launch of the strawless lid across all its markets in the MENA region.
The newly launched strawless lid is recyclable and is the new standard for iced beverages in Starbucks stores across the MENA. Starbucks has developed and trialed several prototypes of the lightweight recyclable strawless lids in select markets around the world before rolling it out in the region.
Expressing her delight, Rana Shaheen, Regional Communications and CSR Manager for Starbucks Coffee MENA, says: “The launch of the strawless lid across MENA is an important step for us towards being a more environmentally conscious company. The introduction and rollout of the straw-les lid in MENA reduces the need for a straw altogether. By doing so, our objective is to reduce the consumption of straws usage from iced drinks.”
“We believe in giving back to communities we operate in, and through the straw-less lid campaign in MENA we aim to work with our customers and partners to showcase the value of collaboration and take care of our planet. Our long-standing history of innovation within Starbucks, partnership across the industry, and changing consumer behaviour remain fundamental to our purpose and our organization. We look forward to the launch of this new environmental initiative and to making it a success.”
This initiative reflects Starbuck’s global multi-decade aspiration to become a resource-positive company by 2030. It also aims to positively impact customers and its environmental footprint through a series of actions, including shifting away from single-use plastic, investing in innovative and regenerative agricultural practices, and developing eco-friendly stores.