Starwood Hotels to introduce Element brand into Saudi

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by Sophia Soltani | Published 4 years ago

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Starwood Hotels and Resorts has inked a deal with Saudi Real Estate Company, Al-Akaria to open two new hotels in Riyadh.  Scheduled to open in 2022, The Westin Riyadh and Element Riyadh will feature a combined 632 rooms. These signings mark the return of the Westin flag to Saudi Arabia and the first Element in the country. The properties will be a part of a mix-use development in the vicinity of the King Abdullah Financial District (KAFD), in the heart of Riyadh. 49810ac8-a796-45a3-8b58-832894a79dac

The Westin Riyadh will boast 388 rooms and serviced apartments with all featuring the brand’s signature amenities and services, including the Heavenly Bed and Heavenly Bath experience. The hotel will also bring to life all of the brand’s wellness programming throughout its guestrooms and public spaces. Guests will enjoy the hotel’s extensive leisure facilities, including the WestinWORKOUT fitness studio, a swimming pool and the Heavenly Spa, which offers the brand’s specialty wellness and beauty treatments. The hotel will also feature four food and beverage outlets.

Commenting on the new hotels,  Michael Wale, president, Starwood Hotels and Resorts, Europe, Africa and Middle East, said: “Saudi Arabia remains one of our strongest growth markets in the region and we are thrilled to be strengthening our presence in the country with two new hotels together with Al-Akaria. As one of the Middle East’s key business hubs, Riyadh is an increasingly popular destination for regional and international travellers and a great choice for the expansion of our Westin and Element brands.”

“This development gives us the opportunity to showcase the Westin and Element brands in the country and also illustrates the strong demand for high-caliber global brands in this market, “said Neil George, Senior Vice President, Acquisitions & Development, Starwood Hotels & Resorts, Africa and Middle East. “We are on track to more than double our presence in Saudi Arabia in the next five years and continue to further explore growth opportunities across the country.”

Element Riyadh will feature 244  studios and one and two bedroom suites, with fluid design of modular furniture, fully equipped kitchens, the signature Heavenly® Bed and spa-inspired bathrooms. The hotel will also feature an all-day dining outlet.  Guests of Element Riyadh will also have access to all leisure facilities available at the Westin Riyadh.

The Westin Riyadh and Element Riyadh will be a part of a mix-use development which will also feature over 4,000 sqm of retail space.  The hotels are located in close proximity to the upcoming King Abdullah Financial District, which is being developed as the city’s central business district and will house all major banks and businesses, as well as the Saudi Stock Exchange.  The area will also feature residential and retail space.

Starwood operates 53 hotels and resorts across the Middle East under eight of the company’s ten distinct lifestyle brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft. With a pipeline of over 40 hotels, the company is on target to operate 100 hotels in the Middle East by 2020.  Saudi Arabia remains Starwood’s second largest market in the region with 10 operational hotels and 13 properties in the pipeline.

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