Local tourism and domestic travel are expected to lead the UAE and wider GCC’s recovery from COVID-19 as we begin to see the easing of lockdown restrictions, according to the latest research released ahead of Arabian Travel Market (ATM) Virtual, a newly-launched three-day event that will take place from June 1-3, 2020.
The research from Colliers International, in partnership with ATM, revealed the percentage of bookings to Abu Dhabi within a 48km radius increased from just 20% in January 2020 to 43% in March. While, in Dubai, the percentage rose from 19% to 36%.
Adding to this, research by Sojern, suggests staycations are expected to become the most popular choice of travel in the short to medium-term, with data revealing hotel bookings to Abu Dhabi within a 48km radius accounted for 77% of all bookings in April and domestic travel from Dubai accounting for 91% of searches and bookings within the same radius.
With this in mind, ‘The Hotel Landscape in a Post-COVID-19 World’ session taking place on Monday, June 1 from 1.30 pm – 2.30 pm GST (10.30 am – 11.30 am BST), will focus on the hospitality industry, exploring the profound impact of COVID-19 on the Middle East’s hotel sector as well as outlining what the landscape is likely to look like when travel resumes and what will be considered new ‘norms’ in terms of guest behaviours and expectations.
Confirmed session panellists will include Tim Cordon, Senior Area Vice President for Middle East & Africa, Radisson Hotel Group and Christopher Lund, Head of Hotels, Colliers International, Middle East & North Africa, and will be moderated by Gemma Greenwood.
Over the course of three days, the debut ATM Virtual will feature comprehensive webinars, live conference sessions, roundtables, speed networking events, and one-to-one meetings, as well as facilitating new connections and offering a wide range of online business opportunities.