Sunset Hospitality Group to expand in Saudi Arabia

by Dina Maaty | Published 1 month ago

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Sunset Hospitality’s Azure Beach Dubai

Sunset Hospitality Group, an investment and management company, has revealed expansion plans for Q3 and Q4 2019 with a great focus on operations in the Middle East.

Founded in 2011, Sunset Hospitality Group has brought global dining concepts to the Middle East and Europe, including New York City’s Black Tap Craft Burgers & Shakes. The group currently operates 13 dining venues, two beach clubs and one nightlife spot across Dubai, Abu Dhabi, Kuwait, Bahrain and Geneva. 

“The Kingdom of Saudi Arabia tops our list when looking at Middle East expansion plans. With 29 million residents and an annual potential growth rate of 3.3%, Saudi Arabia has the largest population in the GCC and is a great market to tap into, particularly its youth population who continue to become increasingly open to Western consumer trends,” says
Antonio Gonzalez, chief executive officer at Sunset Hospitality Group.

According to the Saudi Arabia General Investment Authority (SAGIA), the Kingdom is expected to see around $59 billion worth of investment in its food industry by 2021. “We see huge untapped potential for this market, so we need to properly position ourselves to cater to the demands of Saudi-based consumers and attract a bigger share of this sector,” adds Gonzalez.

In the second half of 2019, Sunset Hospitality Group is taking the Black Tap brand to Riyadh and Jeddah in KSA, and a further outlet to Erbil, Iraq. Greek Restaurant Ammos and Azure Beach Club, currently operating at Rixos Premium JBR Dubai, will both see second locations opening in the region, while Bahrain will welcome the acclaimed STAGE nightclub.

Sunset will also be entering new markets including the UK. The Group also plans to open eight new outlets before the end of the year, taking its current portfolio of 16 venues up to 24.

“We’re on the right business path, and will continue to accelerate our expansion across the Middle East to further solidify our presence. At the same time, our aim is to enter new markets such as the UK, with one outlet opening in 2019 and an additional two in 2020, as well as Central Europe, following the success of our first opening in Switzerland,” adds Gonzalez.

While the current focus is on international expansion, Sunset Hospitality Group will launch its latest Dubai concept Mood – Rooftop Lounge in October 2019.

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