The Sweetheart Kitchen chefs and team have partnered with HORECA Trade, Hotpack, MH Enterprise, Al Rawdah, Coca Cola, and NRTC to launch the Driver Meal Programme and distribute over 300 meals to delivery captains in Dubai.
“It has been a hard year for many, and we believe it has been the hardest on the delivery drivers that spend their days on the roads making sure we live more convenient lives,” says Adib Samara, VP Global Brand and Marketing at Sweetheart Kitchen.
“Customers often don’t realise the challenges that come with demand growth and the difficulties that many of these drivers are facing on a daily basis. In addition to the road safety issues, the long working hours, and the weather challenges, the delivery profession can be physically and mentally trying,” Samara continues.
To thank Dubai’s delivery captains for their hard work and commitment to the foodservice industry, Sweetheart Kitchen prepared over three hundred meals to be distributed to the company’s aggregator drivers. Any driver who wishes to have a meal in between his shift is also included in the social programme. The meal distribution initiative ensured that all safety standards are met and that the process falls in line with Municipality and Food Department protocols.
This will be the first of many initiatives. More F&B outlets will be taking part to expand the reach and show further support to the frontliners who play a significant role in business growth.