The right cooking equipment helps with the fast-paced processing of food. Among the most important factors that people are looking in a restaurant is the fast turnaround of their orders. They come in hungry and would want to get their food at the soonest time possible.
Restaurants could only do that if they have the cooking equipment that could help them deliver the food that the client has ordered. Using traditional or home cooking equipment would not survive large orders, which is the reason why cooking equipment made for restaurants is the right option for food establishments.
Key Account Manager Middle East
RATIONAL Kitchen & Catering Equipment Trading FZCO
What can you tell us about your company?
RATIONAL AG is a company with a market share more than 50%; it has a leading position in the market for equipment used in thermal cooking in professional kitchens, as well as in the field of haute cuisine: the best technology in this field.
To offer the most effective solutions for those who are engaged in the processes of thermal food preparation in professional kitchens across various countries around the world is the ultimate goal of our company.
We see ourselves as an innovative solutions provider which develops its appliances focusing on benefitting the customer, first and foremost.
What’s the most unique feature of your products?
The intelligence of our equipment is absolutely unique. Our cooking intelligence – our software, in other words – tailors the whole cooking process with the desired result.
Our goal with intelligent appliances is to help make life easier in the kitchen – to help people work more efficiently and increase the level of standardisation.
What are the latest trends in the market?
The main trends in the market now are multifunctionality, resource-saving and sustainability. People have become more eco-friendly and are starting to think about the environment. The zero-waste concept has become a trend.
Healthy food-to-go and snacks are also a popular trend all over the world.
Another growing trend, of course, is ghost kitchens. Even before the pandemic, they were considered a driver in the market, and it keeps growing. The unbeatable advantage of a ghost kitchen is that it can be operated anywhere; the main thing is that the equipment and setup are right. In addition, overhead costs are lower with a ghost kitchen.
At the same time, they can adapt very quickly to changing market needs. Again, provided that the kitchen equipment plays along.
RATIONAL has cooking systems which could help operate any kitchen successfully and they have become a centrepiece of ghost kitchens thanks to the multifunctionality of our appliances.
How have you evolved over the past few years?
Our company is always on the move. Several years ago, a new assembly hall was opened in Landsberg, Germany. Just recently, we opened a sustainable dispatch building. And, of course, we are constantly developing our products.
2020 was our great milestone as we launched a new generation of our products, which was successfully done online; RATIONAL was the first company in the market to do that.
What’s in the pipeline for RATIONAL AG?
Our focus was always on providing the maximum benefit to our customers, in addition to the best solutions for daily kitchen routines, as well as cooking support. We will keep focusing on this goal and continuously develop our products and services to provide outstanding support for our customers.