Swissôtel Hotels and Resorts has inked a deal with Sarah Towers For Real Estate Investment Company to manage the 1,624-room Swissôtel Al Maqam, Makkah in Saudi Arabia.
Becoming Swissôtel’s second property in the religious city, Swissôtel Al Maqam will be situated in Abraj Al Bait complex, part of the King Abdul Aziz Endowment Project, overlooking the Masjid Al Haram. With an imminent opening in September 2016, it will join the existing Swissôtel Makkah. 
The property is situated close to the Masjid Al Haram, the largest mosque in the world, and the Ka’aba, known as the most sacred site in the Muslim faith. Swissôtel Al Maqam will be flanked by other properties already within the FRHI Hotels and Resorts (FRHI) portfolio, Raffles Makkah Palace and Fairmont Makkah Clock Royal Tower, in addition to Swissôtel Makkah, with the entire complex currently housing the largest number of guestrooms within the Abraj Al Bait complex.
“The Kingdom of Saudi Arabia is one of the fastest growing tourism sectors in the Middle East and is a country that continues to diversify with a strong focus on religious and business opportunities,” said Sami Nasser, senior vice president, operations, Middle East, Africa and India for FRHI. “Given the success we’ve enjoyed within our tri-branded hotel complex in Makkah, we are delighted to be expanding our footprint in this region with another extraordinary property.”
In addition to 1,624 guestrooms and suites, which range from 32 to 84 square metres in size, with the majority providing direct and views to the Haram area and Ka’aba, Swissôtel Al Maqam will also offer a variety of restaurants and dining experiences. Al Khayraat, an all-day dining restaurant can seat upwards of 3,000 guests in one seating, effectively becoming one of the largest restaurants in the world. Masharif Tea Lounge will serve a selection of classic oriental and worldwide culinary options with a panoramic view of the holy city. It will also boast the city’s only hotel to have two entrances within the complex; from Um AL Qura Tunnel and Ibrahim Al Khalil Street.
The addition of Swissôtel Al Maqam complements a growing portfolio of FRHI-managed hotels currently under development in Saudi Arabia, including Swissôtel, Raffles and Fairmont hotels in Jeddah all slated to open before 2020, in addition to Fairmont Riyadh, Business Gate which will open in early 2017. Swissôtel flags will also be raised throughout the Middle East within the next five years with Swissôtel Citystars Sharm El Sheikh and a property in ‘New Cairo’ – Swissôtel Katameyah in Egypt.
In total, Swissôtel’s parent company operates 19 hotels and more than 7,000 guestrooms in the Middle East, Africa and India region with another 19 hotels in varying stages of development. Swissôtel Al Maqam becomes FRHI’s ninth project in the Kingdom of Saudi Arabia.
