talabat launches its first cloud kitchen concept in the UAE

by Dina Maaty | Published 2 months ago

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Joe Frem
VP, Cloud Kitchens and Concepts, talabat

Food delivery platform talabat has officially launched its very-first cloud kitchen in Abu Dhabi.

Spearheaded in conjunction with the Cloud Kitchen team at Delivery Hero, talabat’s German parent company,  the latest venture in the MENA region is set to create opportunities for upcoming F&B concepts to see further growth in talabat-operating markets, servicing both talabat and Zomato customers.

The recently launched kitchen began operations earlier this month and is already the home to a number of brands such as Dunkin’, Din Tai Fung, Wing Stop, Galito’s & Baskin Robbins as well as local favourites like Malak Al Tawook, Firefly Burgers and Freez, among others. 

Joe Frem, VP of Cloud Kitchens and Concepts at talabat, says: “We’re thrilled to have opened our first Cloud Kitchen in the region and believe this is a great growth catalyst for our restaurant partners. At talabat, we’re always looking at ways to support our restaurant partners’ growth and the introduction of Cloud Kitchens does just that.”

The Cloud Kitchen concept is a delivery-only venture, with no dine-in facility, offering restaurants a cost and time-efficient way to fulfill larger order volumes. Also known as ‘dark kitchens’, they also help restaurants reduce overall operation costs usually tied to traditional brick-and-mortar establishments. This tech-enabled facility reduces delivery time below, allowing customers to receive their orders in under 30 minutes.  

“The restaurant partners collaborating with us at this specific location first receive an assessment of how their business would perform in the area, based on our deep understanding of the market. The assessment is strictly built on relevant data and insights by our Product & Tech team, indicating the preferred cuisines and showcasing the specific demands of nearby customers.”

Sustainability sits in the core of cloud kitchen operations, too. This includes high-tech energy management systems which reduces consumption up to 30%, and digital audits that reduce paper consumption. Partnerships with waste management companies such as Tadweer are also in place to recycle certain resources such as used oil, cartons, and plastic. 

When talking about where the future is headed with cloud kitchens, Frem states: “Our journey with Cloud Kitchens by talabat has just begun, and I’m thrilled to see it grow and support the overall F&B ecosystem. Our plan is to significantly grow our network in the UAE and across the MENA region in the years to follow, and have already seen remarkable performance by our participating partners!” 

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