‘Tastes of the USA’ demonstrations to take place at Gulfood

Posted under Catering News ME, F&B, News.
by Sophia Soltani | Published 4 years ago

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Three major USA trade bodies are teaming up to create a ‘Tastes of the USA’ culinary demonstration at Gulfood 2016’s International Salon Culinaire, an annual Emirates Culinary Guild showcase of the region’s culinary expertise.

The trade bodies partnering on the demonstration are the USA’s Poultry & Egg Export Council (USAPEEC), the Meat Export Federation, and the Dairy Export Council.


The USAPEEC has hired Louisiana-born Joe Truex, executive chef at Dubai Mall’s gourmet eatery Pi. Dubai, to headline demonstration.

Truex trained under celebrity Chef Daniel Boulud at Le Cirque, Las Vegas, while attending The Culinary Institute of America in New York.

He later worked in New York’s The Peninsula, where he opened The Brooklyn Diner and The Redeye Grill, and then established his own restaurant, Watershed on Peachtree in Atlanta before moving to Dubai.

At Gulfood’s International Salon Culinaire, Chef Truex will stage four, 30-minute demonstrations daily from February 21-24.

This will be complemented by presentations by chefs representing the Meat Federation and the Dairy Council.

The demos will showcase dishes from different US states that can be created using poultry and eggs.

“I’ll be presenting quiche-style dishes and omelets but also poultry – chicken, duck and turkey – creations,” explained Chef Truex.

“For instance braised lemon chicken which is typical of New York; and a pan roasted duck breast with Georgia peaches or oranges to bring out the Californian and Florida touch.

“I’ll also cook with apples and cherries for a flavour of Washington state and even sorghum molasses for a trip back to my southern roots.”

One of Gulfood’s major highlights, this year’s Salon Culinaire will see more than 1,300 professional chefs evaluated by a panel of 25 judges mandated by the World Association of Chefs Societies (WACS) to judge culinary events across the globe.

Dubai World Trade Centre senior vice president, exhibitions and events, Trixie LohMirmand commented: “Chef Truex’s ‘Tastes of the USA’ promotion is exactly the type of dynamic, multiple entity promotional activity that is synonymous with Gulfood and the International Salon Culinaire.

“Having the USAPEEC, the Meat Export Federation and the Dairy Export Council collaborate in this activity will showcase the complimentary product lines of all three trade bodies’ members in front of an audience of influential regional and global buyers and traders.”

The biggest edition in the show’s history, Gulfood 2016, the 21st in the annual series will feature 5,000 companies from 120 nations and 117 pavilions

This year, five additional pavilions will participate – Russia, Costa Rica, Belarus, Mauritius and New Zealand.

More than 85,000 visitors from 170 countries including international heads of state, ministers, government officials and national trade associations from five continents are expected to turnout.

Gulfood 2016 is a strictly trade-only event for business and trade visitors.

The show is open 11am-7pm from February 21-24 and 11am-5pm on February 25.

BNC Publishing is the conference producer for Gulfood 2016, and Catering News Middle East is the official publication of the exhibition. To view the Gulfood 2016 agenda, click on this link.

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