What factors should hoteliers consider when reviewing in-room technology products?
To attract Gen-Y travellers, hoteliers need to invest in interactive technology products to create unique customer experiences. Tech savvy tourists are looking for experiences; they are accustomed to getting things quickly and prefer online contact over an in-person conversation. The mobile device is their primary point of communication so hoteliers should capitalise on that. 70.9% of young travellers confirm that the availability of free WiFi plays a significant role in their choice of hotel, while 52% use mobile devices to book their trips. Hoteliers should look into tablet-controlled lighting systems, green technologies – EBM, monitor sensors, and cloud applications to e-concierge, smart-phone applications and Vo-IP services.
What is the must have piece of in-room technology hoteliers should invest in and why?
Studies show that hotel customers still want to consume content, and they are happy to pay as long as it meets their needs. They want to be able to access it from all their devices – mobile, tablet, laptop, TV screen, etc. With the rise of video and photo sharing applications, travellers (especially the young ones) are looking for experiences that they can share across their social media platforms. It is now necessary for hotels to create experiences that are not only fun, relaxing or engaging, but worth sharing online also.
How can in-room technology help boost revenue for a hotel?
Tech-savvy travellers feel the need to be connected at all times. Installing in-room technologies can have a significant effect on enhancing the guests’ experience and satisfaction, and can help increase the higher occupancy rates and, as a result, maximise the revenue per room. In-room technology can also be used to upsell other hotel offerings such as spa treatments or food and beverages for example. These offerings can be delivered in a smart way at the right time using the Internet of Things (IoT) technology.