Texas Chicken has opened its first restaurant in Oman, with the goal of becoming the premier fried-chicken franchise in the Middle East.
The restaurant is the first of five outlets to be rolled out in the country under an agreement with multinational enterprise, The Olayan Group, which currently operates more than 40 Texas Chicken restaurants in the UAE and Saudi Arabia.
Tony Moralejo, executive vice president, international business and global development for Texas Chicken commented: “We are proud to be able to bring our 65-year history as a leading quick service brand into new areas of the Middle East.
“The QSR concept has been around for nearly 40 years in this region, and the heritage and reputation of Texas Chicken allows it to really stand apart through the quality, wholesome, delicious foods we offer. We expect strong market response to continue as we keep expanding throughout Oman.”
A total of 63 new Texas Chicken restaurants are planned to open over the next several years in Saudi Arabia, the UAE, Qatar, Egypt and Oman.
Moralejo continued: “Development agreements, such as the one we have with The Olayan Group, are essential to helping us achieve our ambitious international expansion goals.
“The Olayan Group has proven to be a key strategic developer and operator in the successful execution of our mission of bringing quality food and beverages, as well as an exceptional experience, to customers across the globe.”
Founded in San Antonio, Texas in 1952 by George W. Church, Church’s Chicken, along with its sister brand Texas Chicken outside of the Americas, is one of the largest quick service chicken restaurant chains in the world.
The brands specialise in hand-battered and double-breaded chicken, Tender Strips®, sandwiches, honey-butter biscuits and home-style sides.
Church’s Chicken and Texas Chicken have more than 1,600 locations in 27 countries and global markets and system-wide sales of more than $1 billion.
