For the first time in 32 years The Ritz-Carlton has unveiled its newly designed brand logo that will be 
implemented across all guest touch points over the next year. The move to clarify, simplify and amplify the luxury brand’s identity comes after a decade of brand evolution and has been created to purposefully maintain the iconic luxury hotel company’s position with a new generation of guests globally.
Commenting on the new logo, Hervé Humler, president and chief operating officer said: “We celebrate a defining moment in the legacy of The Ritz-Carlton with an updated brand logo, and a new blue. We believe as an iconic brand that it is our responsibility to provide thought-leadership to drive change in the luxury and hospitality arena.”
The Ritz-Carlton has proactively assessed the need to evolve and over the last ten years, significant changes made have seen positive corresponding shifts in key brand metrics. Including the brand’s design strategy, locations selected to open new hotels, the service style, grooming standards and the removal of the formal dining experience have all been re-designed, re-invented or replaced.
