UAE-based TIME Hotels has signed an agreement with UK car hire company Rhino, which has now launched its operations in the Middle East with the move.
Rhinocarhire.ae will enable TIME to offer ‘live’ car rental bookings through its own website, with real-time rates and availability visible to visitors that log on to TIME Hotels’ website every year.
“We wanted to partner with Rhino, principally because their entire business strategy is built on offering exceptional value-for-money, in a rate-sensitive sector, without compromising on operational quality or customer service. That’s something we believe in very strongly and the bedrock of our own brand,” says Mohamed Awadalla, CEO at TIME Hotels.
Goldstein Research has revealed that the UAE car rental and leasing market is anticipated to grow at a CAGR of more than 9% between 2017-2025, as investments by new and existing market players in the region are expected to increase in the coming years.
“Given these very encouraging research figures, we’re excited about expanding into a dynamic market with a trusted partner such as TIME Hotels,” says Declan McNaughton, CEO – Middle East at Rhinocarhire.ae.
TIME Hotels currently operates 17 properties across the UAE and GCC with new additions in Dubai, Sharjah and Saudi Arabia scheduled for this year as well as an expansion into the hotel market in Egypt, with plans to increase its portfolio to 35 properties across the Middle East by the end of 2025.
“With an ‘on the ground’ presence in Dubai, we’re confident that we can build on our global success and bring the Rhino brand to both domestic and international car rental customers in the UAE and wider Middle East. TIME Hotels’ reach and shared vision will certainly support our mission,” adds McNaughton.