Tony Billingham has been named group CEO, Boncafe, in the final part of the company’s restructure since its acquisition two years ago.
In his new role, Tony will be based between Dubai and Singapore, leading Boncafe’s major operations and the country managers in other territories.
Explaining the scope of his new role, Tony said: “We have integrated Segafredo Zanetti and BonCafé, and the idea is to expand both so we have a duel brand focus. The remit is to bring one into the other without infringing the other’s business.
“The idea is to take the one-stop-shop concept, take what we have here that works, and integrate it for the different countries.
“For Boncafe Hong Kong we can take the business model from here, develop software for the training and service and barista platform, set the platform the sales and marketing platform. It’s about taking what we have and utilising it for another market.”
Exhibiting at Gulfood, during which a number of new products were launched, Tony also disclosed that a Boncafe willopen soon, marking another new area of operations for the company.
