As the Middle East’s travel industry grows in tandem  with ever advancing technology, a shift towards internet-based technology and the growing importance of social media for information searches are gaining momentum. An infographic, prepared ahead of the e-Travel Middle East conference highlights some of the top travel trends being seen in the Middle East, including data which reveals that 50% of the Middle East population fall into the Gen-Y category and are typically tech-savvy.

The digital strategies and e-commerce platforms hoteliers use determine whether properties manage to differentiate themselves or fall behind on online platforms due to ineffective marketing streams and strategies.

With today’s traveller more connected than ever before, with the opportunity to book a room at the touch of a button and whereby reviews from complete strangers can mean the difference between a sale and a loss, clever promotional tactics and marketing over the internet has given hotel operators the opportunity to create a positive image and reach a new breed of customers at a lower price.