Global travel site, TripAdvisor has unveiled its expansion with the addition of a new Arabic language domain website.
The latest addition will enable Arabic speaking travellers access traveller reviews and ratings on a TripAdvisor website in their local language, helping them effectively plan and book their travel, as well as contribute reviews and opinions of their own. TripAdvisor TA_logo_cmyk 2014 
currently operates in 48 countries in 28 languages, and has further plans to expand its footprint into new markets over the course of the coming year.
Commenting on the new launch, Kevin Clapson, VP display advertising, Europe, Middle East and Africa, said: “We are continually working to improve the travel planning and booking experience for travellers around the world and today’s launch is an important next step in that process. TripAdvisor is the most visited travel website in the Middle East and Africa1, so we are pleased to offer a local language domain for all Arabic speaking travellers who can now benefit from a localised website providing more relevant content to help them find and book a great trip,”
TripAdvisor recently opened its Dubai office and is currently home to three full-time employees and serves as the regional hub for the Middle East and Northern Africa (MENA).
“While we have been working with many partners in the region for over 5 years, until recently this activity was managed out of other regional offices. However, we decided to base a team on the ground to better service the region’s needs as we realized the value we could add to travellers both residing in and coming to the region. The natural next step was to offer a localised domain for those wishing to digest our content in their native language,” continued Clapson.
With more than 350 million unique monthly global visitors, TripAdvisor offers travellers access to over 320 million reviews and opinions of hotels, restaurants and attractions around the world. Visitors are using TripAdvisor to plan, compare and book their journey, they also have access to travel planning tools such as hotel price comparison and flight searches.
