On the company: The Goodness Company is a sustainable lifestyle brand for consumers and businesses, and the HORECA industry. This is the first time we’re here, as we’ve been seeing an increase in demand from HORECA, and we’re exhibiting sustainable lifestyle solutions.

On products: Our star product is the flagship line Chocolatier, which has no added sugar, is healthy, comes in vegan variations and contains no palm oil: it’s the perfect sustainable choice.

On sustainability: Sustainability is extremely important. We’re seeing an increase in demand, so HORECA needs to be at the forefront; I feel like now it’s all about embarking on this journey as a collective. The Hotel Show is a good platform, as it helps us reach out to HORECA. The chefs are using our products and creating vegan desserts here, and we’re seeing interest from the wider GCC market.