At the 36th edition of GITEX, Shukri Eid, managing director for Cisco – East Region, Middle East discusses why those that don’t adopt digitisation will be displaced by incumbents.
With data now the most strategic asset of any business, including the hospitality industry, organisations across the Middle East are rethinking how they approach their value propositions, business models, and infrastructure to accelerate their transformation journey.
It is against this backdrop on the 36th anniversary of GITEX that industry experts gathered to discuss how digitisation will enable organisations to reap the full benefits of the Internet of Things. New digital realities are being created across multiple verticals including governments, hospitality and transport, with digitisation driving innovation and empowering new efficiencies.
With technology experts at GITEX believing that the world is on the cusp of a new digitally-connected reality, almost every single object in our lives will soon be connected to, and reliant upon the internet. The Internet of Things, and that future, they say, is just around the corner, and it’s clear that the region is well placed take the lead in constructing this new digital reality.