W Hotels Worldwide, part of Starwood Hotels and Resorts has officially opened its doors to the public in the UAE with the opening of W Dubai – Al Habtoor City on Sheikh Zayed Road.
Located within Al Habtoor City, the hotel offers insider access to Dubai, with a full calendar of W Happenings showcasing what’s new and next in fashion, music and entertainment. 
The hotel, which stands 33 storeys high, offers guests the brand’s iconic Whatever/Whenever service philosophy that delivers whatever they want, whenever they want it. Guests checking into the hotel are sent up 30 floors to the W Lounge, W Hotels’ reinterpretation of the traditional hotel lobby. Here a multitude of lounge and entertainment areas are set within a multi-tiered floor space.
Led by Singapore-based firm Silverfox Studios, W Dubai – Al Habtoor City and its 365 rooms and suites boast a bold and contemporary design. Inspired by the hotel’s location, adjacent to the energy and vibrancy of Dubai’s Sheikh Zayed Road, the interiors feature provocative linear patterns, reflecting the city’s social rhythm and constant flux. Future forward technology and custom furnishings double as abstract art to complement the colour palette against the guestrooms.
Peter Katusak-Huzsvar, W Dubai – Al Habtoor City General Manager, said: “We are thrilled to unveil W Dubai – Al Habtoor City to the savvy residents and visitors of Dubai. As one of the most anticipated hotel openings in the UAE this year, W Dubai promises contemporary lifestyle experiences that upend the unexpected and boldly express the city’s constant lust for life. The hotel will also reinforce Dubai’s reputation as a city of life, bringing new and exciting opportunities from the world of fashion, music and design to global travellers and local trendsetters.”
