What we do well, are the individualised experiences: Novotel Bur Dubai GM

by Dina Maaty | Published 5 months ago

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Novotel Bur Dubai’s General Manager Bruno Fischer is making luxury more accessible than ever, and he’s telling Hotel & Catering News Middle East all about it.

Have you always wanted to become a GM? Please tell us more about your journey.
Initially, I joined the hotel industry to travel the world, work and serve people. It wasn’t my plan and I didn’t think that I would become a GM one day. However, after constantly being promoted from various roles, I saw potential within for the future and that ultimately became my career goal. 

What would you say is the most challenging aspect of managing a 4-star property?
The Novotel Bur Dubai is perfectly located in Dubai Healthcare City and the only four star hotel among many 5- star hotels in the vicinity. So, being the only 4-star branded hotel gives us a great opportunity to establish our brand name.

Novotel Bur Dubai was deemed a 5-star by guests; how have you managed to elevate the experience?
I’m very pleased to hear from our guests through direct and online feedback that they feel we provide 5-star experiences. There are many wonderful hotels in Dubai, what we do well, and this is also perceived by our guests, are the individualised experiences from our team members to our guests.

You have one main F&B outlet; how do you ensure a consistently varied experience?
We have designed our menus to meet the needs of our guests. Today’s health-conscious guests want to have good quality food at a reasonable price and that’s what we deliver at Hang Out Café. It offers an extensive a la carte menu.

We also have a gourmet bar which offers our guests quick grab-and-go options. Also, as time for our guests is precious, we like to offer fresh yet tasty meals which can be prepared quickly. With so many restaurants in Dubai to choose from, we’ve decided to ensure that we change our menus at least every three months to keep our guests excited.

What’s the single best quality your employees can possess?
A positive attitude. I can equip them with a skill, but I can’t change a person’s attitude.

What advice would you offer those who aspire to become GMs in the hotel industry someday?
Be open and willing to learn. Get yourself a mentor in a senior role who can guide you in the right direction. Always aim for the best in everything you do.

What’s next for Novotel Bur Dubai?
In October, we’ll launch a new Hang Out Café menu as well as the pool bar menu. We’ve recently started a Happy Hour period and are working on serving hubbly bubbly by the pool too.

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