Ever heard of Hardee’s and its massive sandwiches? Of course you did. In December 2020, the chain conducted a full brand re-launch with its “Go All In” campaign across the GCC, Jordan and Egypt, encouraging people to stay true to themselves, live in the moment, and be unapologetic, bold and free – be it while devouring a juicy burger or doing whatever else they like.
The quick-service restaurant giant has introduced the new Star Angus Thickburger®, which uses a premium-quality, 100% Angus beef patty making it fresher and juicier. Alongside this, notable changes include the premium brioche-style bun, creamier sauces, fresh veggies and crispier fries. Make no mistake, this is some seriously good burger.
Known for its premium quality Angus beef, 100% whole-muscle chicken, and hand-scooped ice cream shakes made with 100% real ice cream, Hardee’s has been serving chargrilled-to-perfection beef burgers and real chicken sandwiches across the region since its inception almost 40 years ago. However, the reimagined offering is bigger, tastier and better than ever.
Signature burgers and sandwiches include the Super Star, Mushroom N’ Swiss, Big Deluxe, Santa Fe Chicken, Chicken Fillet, and the iconic crispy Curly Fries.
Through “Go All In” Hardee’s has seen a 180° transformation of product, packaging, uniform, technology enabled interventions and speed of service. With product innovation and upgrades to ensure a richer and a better-tasting burger, customers can now indulge and enjoy each moment, whether they dine in or opt for home delivery or takeaway.
The experiential advances offered through technology include the new SuperApp, contactless drive-thru, digital menu boards, quick delivery (under 30 minutes), contactless scan-and-go ordering, and more. Adapting to ever-changing customer behaviours, Hardee’s recently opened a new futuristic restaurant with contactless car-hop and drive-thru experiences and an outdoor sitting area in Dubai’s Nshama Town Square.
The restaurant chain has now grown to more than 400 outlets across the region.
