David Harding, director, Theme3 Hotels & Hospitality, tells us how to enhance guest experience.
“We are designed-based company in the UK and primarily work in the theme parks and attractions world. Of late, theme parks have started to move into accommodation and we have conceptualised a lot of design themed accommodations.
Last year we decided to have a slight change in strategy and approach the hospitality market directly with more specialist designs. What we do is not really interior design but creating the whole customer experience and ensuring that we are offering customers features in a room which they would not have in a normal room.
“Millennials in particular, have started to choose their travel destinations based on experiences and instagrammable opportunities. We provide that with our custom design. We are a small group of thinkers and designers who have come up with different ideas and looks for room.
“It was only fitting that we chose The Hotel Show is to introduce ourselves to hoteliers who would want to possibly change some of their rooms for a PR opportunity, even for a short time. We have worked in the Middle East market before, but on the other side of our business, this is the first time we are approaching the industry here on the hotel side.”