Dubai based, UK national John Young who is the former Senior Vice President of International Sales at Cybex International – a commercial fitness equipment innovator and supplier, spearheaded a company concept that won his former organisation the coveted ‘E’ award, granted by the U.S. Department of Commerce. 
Mostly driven by the Cybex, ‘My Design Studio’ which allows potential clients to customise equipment, enabling creative free reign to experiment with different colours, styles and fabrics aided the win of this prestigious award.
The concept gauged the attention of the U.S. Secretary of Commerce, Penny Pritzker who brandished the Design Studio as “impressive for its customisation.”
Commenting on the win and design, Young said: “What I focused on was advancement through innovation. Honing in on the customer to really create a competitive edge.”
In his previous role, Young aimed to reach the highest level of customisation possible for the gym industry , raising the global offering to outpace his competitors. He explained: “A customer-centric sales approach and listening to the customer’s needs” was at the forefront of the design and win.
