HORECA Trade will be supporting this year’s Leaders in Hospitality Awards by coming on board as the exclusive water partner, serving well known brands, S. Pellegrino and Acqua Panna throughout the evening on March March 19 at the newly opened St. Regis Dubai.
Svetlana Malakhova, senior marketing executive, HORECA Trade explains why the company will be joining the event.
Can you tell us about HORECA’s core products and services? 
HORECA Trade is an umbrella company of the Bidvest Group that operates, maintains and develops the foodservice market in the UAE with one main vision in mind: To be and always be the number one leading partner to the foodservice channel.
The company exclusively represents iconic brands in the foodservice market, including the likes of S. Peliegrino, Acqua Panna, Perrier, Lamb Weston, Sweet Street, and many other internationally recognised brands.
Have you launched any new products or services recently?
In order to cater to the demand in the Middle East for new innovative products with the best quality and consistency HORECA Trade has officially launched the addition of several new brands, inclusive of: KAREA (frozen liquid eggs), TANMIAH chicken, ARCO Bidvest Italian private label , SOHAT – Lebanese mineral still water, PERRIER- French mineral sparkling water and Vittel – French mineral still water. The new entrants will continue to make our portfolio a 100% solution provider across the main category of the foodservice channel to complete all customers’ culinary needs. We also launched HORECA trade Smart Store, an online ordering portal that enables customers to place their orders in less than a minute.
Why have you chosen to partner with Leaders in Hospitality Awards 2016?
HORECA Trade values the partnerships with our clients, who have always extended their incredible support. This is our commitment to the industry to engage and interact and to stay at the top of our vision, to be the leading partner to the UAE foodservice channel. Through our sponsorship we aim to showcase our growing brand and benefits to potential and existing customers. It is truly a wonderful opportunity to witness the award ceremony and celebrate the success of industry leaders.
Which category are you most excited about?
We are excited about The leading new hotel, Best F&B outlet and the GM Leader Awards. These categories are closely related to our core business.
