One of the most significant trends in beverages is the increasing demand for less calories and for more natural ingredients, according to CALIDRIS 28 general manager Babak Alikaram.
Whether your taste is for something fruity, non-calorific and sugar-free or classical, 28 BLACK offers something to suit every taste. The energy drinks 28 BLACK Açaí, 28 BLACK Açaí Zero and 28 BLACK, growing in popularity, are great straight or mixed. They are free from taurine, artificial colours, preservatives, gluten, and lactose and they are halal compliant.
Babak, General Manager, CALIDRIS 28, says: “Whether it is enjoyed during the day or at night for a shot of energy, 28 BLACK is the reliable companion for people who always have something going on tomorrow.”
“28 DRINKS, our high-quality carbonated bitter beverages, are classics that offer the freshness, flavour and delicate carbonation that bartenders and long drink lovers want, and they are vegan, and gluten and lactose free. And our gold-filtered luxury drink, Gize has already received multiple international awards for its outstanding product quality and extraordinary design, and it’s available with and without carbonation and in three exciting flavours: Raspberry-Ginseng, Pear-Vinegar and Pineapple-Coconut.
“Our latest innovation is Sol Maté, the sunny drink with the Maté-Kick, aimed at the growing target group of people who like natural non-alcoholic beverages and have high standards for taste and quality, being certified organic and containing no artificial colours or preservatives – it is 100 % all-natural.”
Babak believes that the USP of CALIDRIS 28 is producing drinks with passion. “For us, drinking is about more than simply quenching one’s thirst. With our various brands, we want to delight people and be part of their ‘way of life’,” he says.