Dassie is a distributor of unique, eco-friendly homeware and gifts handcrafted by artisans in the developing world.
Benita Bohsali, founder of Dassie, says: “Our products celebrate individualism while being kind to the earth. Our products are fresh and very current in today’s décor trends, they are great pieces of whimsical décor to add to your own home as well as gifts you love to give.
Sourced from South Africa, Dassie was launched after finding a lack of unique, handmade, feel good homeware available in the UK and then taken to the UAE by the South African entrepreneur Benita Bohsali.
Commenting on the Forum, Benita says: “It is important for people in this industry to stay informed, be on top of their game and to understand the market. Getting together lets people speak, idealise and make changes.
“For us it is important to touch base with industry professionals, to support the catering society and also to get some feedback on our range straight from the mouth of our target audience.”
Within the F&B industry today, Benita feels there is a lack of identity in hotels and outlets. “They all seem to be a paint by number solutions instead of standing out, being unique and offering something different to consumers,” she said.
