Merchant Star International, the exclusive distributor of Julius Meinl Coffee believes in sponsoring events such as The Big F&B Forum as it gives them the opportunity to create, develop and enhance their company’s image, prestige and credibility, according to Ali Elyaderani, managing director.
Ali says: “It is a way for us to broaden our competitive edge. We also take this opportunity to showcase all our products, services and what Merchant Star International has to offer to a wide range of decision makers in the industry. It is a gateway for us to develop closer and better relationships with customers, both existing and potential ones.”
“As the Ambassador of Viennese coffeehouse culture we would like to advocate how Julius Meinl has continued to inspire poets since 1862 and how we can adapt this poetic inspiration and atmosphere here in the UAE. We hope to create a very poetic and inspirational morning to al attendees to kick start a meaningful and productive forum.
In addition to new tea varieties Julius Meinl just launched the Julius Meinl French Press. It offers the consumer the pleasure of a sophisticated ritual, worthy of a connoisseur. By its method of brewing, the French Press preserves the volatile and delicate aromas in a unique and special way.
Julius Meinl has also launched the Premium Breakfast and Banquets Grind on Demand. A smart brewer is interactively connected to an on-demand grinder, so that clients can decide exactly what quantity of coffee that needs to be grinded and brewed on time, delivering real freshness in every cup of coffee: fast and efficient. Compared to other commercially available brewers, this innovation is 20-30% more energy efficient.
Ali adds: “It gives our clients the best value for money with less coffee wasted whilst preserving coffee quality.”
Looking forward to The Big F&B Forum, on September 15, Ali says: “Learning something new is the most obvious motivation for most people to attend forums. At the same time, networking allows you to get to know and meet new professionals and vendors who work in the same industry. There is an incredible amount of sharing, learning and leveraging that can happen in these forums. Attendees will be able to take the pulse of what is currently happening around the industry and hear ideas they are not aware of.”