One of the world’s leading ceramics brands and lifestyle solutions provider, RAK Ceramics PJSC (Ticker: RAKCEC: Abu Dhabi) will exhibit its latest surface and bathroom collections at Downtown Design, the Middle East’s leading fair for contemporary and high-quality design, taking place on the 9th-12th November 2022.
RAK Ceramics continues to push the limits of product and process innovation with the company’s latest surface and bathroom collections that will be displayed at Stand A12.
Leonardo De Muro, Vice President of RAK Ceramics, said, “We are excited to unveil our newest collections at Downtown Design 2022.” In our ongoing efforts to improve our product portfolio, we are pleased to introduce our new lines of perfectly matched wall and floor surfaces, large-format tiles, and bathroom collections. As an industry leader, being a part of the much-anticipated Downtown Design 2022 is an exceptional opportunity for us to showcase beautifully designed, quality ceramic surfaces and products.”
From the Ceramic Tile Collection, RAK Ceramics will display the new porcelain, full-body porcelain, including Metamorfosi, which combines the material appeal of porcelain slabs with a troweled resin look with a variety of vivid colours and daring designs inspired by nature, B-Materia is an innovative design concept that fits in both traditional and modern settings offered in two complementary colours. Beach driftwood and the way salt, wind, sun, and water all contribute to the wood’s characteristic finish served as the inspiration for Seawood. Dark Ink‘s uneven terrazzo grains find harmony with the colours of black and white, creating a contemporary interpretation of Venetian battuto flooring. The matte black brick and mosaic style provide a sense of refinement to the arrangement. Onyx Canvass, collection is inspired by the elegance and purity of Onyx marble with the performance, durability, ease of laying and maintenance of porcelain and ceramic tiles. Another collection to look out for is the Milano Stone, a modern reinterpretation of the natural Ceppo di Gre’ stone featuring an extra matt finish. From the concrete range, Creative Concrete with marble fragments on a concrete base creating fascinating decorative motifs, giving the surfaces a modern effect.
The exhibition will also display the latest innovations from the RAK Ceramcis R&D, including Absolute Matt, an extraordinary technological achievement, is a surface without any reflection and an extra matt finish. Orbit 3Rs, sustainable tiles that reduce, reuse, and recycle up to 95% of materials in the manufacturing process. The process produces high-performance surfaces that are extremely durable, heat resistant, low in maintenance, and suitable for high-traffic indoor environments such as hotels and commercial properties, as well as outdoor applications. Klima, a tile that is capable of absorbing and rejecting heat according to different needs and can be applied in indoor and outdoor environments, floors and facades for maximum comfort and minimum energy impact.
RAK Ceramics’ bathroom division has evolved incredibly over the years, and today, RAK Ceramics presents itself as a producer of design solutions, with a renewed product range – exclusively presented during Dubai Downtown Design. The various RAK Ceramics Bathroom Collections are perfectly combinable with each other incorporating a product offer evolution focused on the dialogue between the different collections. The bathroom division boasts matt finishes in white and black colours for its designer collections: RAK-Variant and RAK-Petit, designed by famous Italian designers Daniel Debiasi, Federico Sandri and Giuseppe Maurizio Scutella, respectively.
Other important bathroom collections that will be showcased are the new RAK-Des, which pays homage to the Bauhaus school’s minimalist style, adheres to the same principle. While RAK-Illusion with lines so light it creates an impression of suspension. Its surprising details and unique character can make the bathroom a magical and unexpected place. As for bathtubs, the RAK-Contour collection will be presented as a generously built freestanding bathtub with a contemporary and comfortable feel, available in three essential shapes: oval, round, and rectangular. RAK-Contour bathtubs are made of high-quality acrylic, and durable material with a timeless glossy white finish that can perfectly complement all other ceramic bathroom products. RAK Ceramics will also showcase Maurizio Scutella’s RAK-Cloud in matt black finish, to match our Dark Ink concept. Additional value to our latest bathroom ceramic solutions is provided by the new range of countertop surfaces RAK-Plano, to complement our best-selling RAK-Joy and RAK-Joy Uno bathroom vanities and mirrors.
Following the successful launch of the ELIE SAAB Bathroom and Surface Collections last year, the company will present a range of new exclusive surfaces. For the first time the brand will present the BOISERIE and REFLEX wall tile collections at Downtown Design, along with other beautifully designed slabs. To complete the ELIE SAAB exhibition, exceptional bathroom collections will also be on display.
Ergonomic and geometric spaces are created using ceramic expertise and manufacturing precision. The collections are the epitome of luxury living in every touch created in a combination of beautiful finishes, elegant marble textures, and classic and contemporary colours produced using only the finest raw materials. The beautiful and elegant surfaces collections that will be presented are: Glamour, Liquid Metal, Royal, Soft Lux, Travertinum, Boiserie and Reflex.
As leading companies in their respective fields, RAK Ceramics and ELIE SAAB share a vision of exquisite design, impeccable craftsmanship, and uncompromising excellence in luxury living.
Abdallah Massaad, Group CEO of RAK Ceramics said, “The introduction of our latest ceramic collections at this year’s Downtown Design strengthens RAK Ceramics’ position as a global ceramics lifestyle solutions provider in the Middle East and around the world.
The United Arab Emirates is important for RAK Ceramics, and we have chosen Downtown Design as the platform to showcase some of our latest collections and most significant technologies to date. RAK Ceramics have come a long way since our formation more than 30 years ago, and we are excited to share these innovations with our loyal customers and partners in our home market.”