natrl™, the UAE’s first premium boxed mineral water brand, is disrupting the water industry in the region. With a commitment to sustainability, natrl™ sources its artesian water from one of the cleanest places on Earth in New Zealand. Each 10 litre box is formed using recyclable paper packaging that reduces the need for harmful plastics by 90 per cent compared to other premium brands. It’s the natural water choice for those with a forward-thinking and environmentally-friendly lifestyle.
natrl™ arrives at a time when making eco-conscious decisions about food and beverages is needed to combat climate change. To source and package at the Heretaunga Plains site in New Zealand means natrl™ delivers premium mineral water to the UAE and beyond in the most sustainable way possible. It’s a feat that fits with Dubai’s 2040 vision of sustainability.
natrl™ CEO, James Mudie says “natrl™ is all about delivering premium, artesian water to eco-conscious consumers in the most sustainable way possible. You get 10l of the purest natural mineral water around without the need for ten plastic bottles that often end up in our oceans and landfills.”
He continues “But it doesn’t stop here for natrl™. All of our products are environmentally-friendly, including our reusable glass and stainless bottles and T-shirts that are made using recycled plastic bottles. As a company we are trying to assist with sustainable goals by helping to plant trees in Hatta and clean up beaches across the UAE. Our commitment to sustainability is unwavering.”
The 100% natural mineral water is ideal for the whole family. It comes with a 7.5pH level that is completely in sync with our bodies to aid digestion and hydration. natrl™ water also cuts out the nasty chemicals often found in other mineral water brands and tap water for complete refreshment. Such is the quality of natrl™ box water and its taste, it’s even been approved by Allison Poerner, the Middle East’s first water sommelier.
natrl™ box water is easy to use thanks to a simple nozzle tucked inside. And it’s portable, which means you can keep it in your fridge or on your desk at the office.
The 10l natrl™ box water is available from natrllife.com, Kibsons, Noon and more at RRP AED 60.