All About The Pasta

by Mahak Mannan | 07 Jan 2019

When it comes to Italian food, pizza and pasta is as traditional a cuisine as it gets and in October 2018, Mahak Mannan got to visit Milan with one of the leading companies in the pasta world, Barilla, to celebrate World Pasta Day and attend the Barilla Pasta World Championship. Carolina Diaz, representing the USA

Barilla launches Mulino Bianco range in Middle East

by Crystal Chesters | 13 Aug 2017

Italian pasta brand, Barilla, has announced the launch of its bakery products, Mulino Bianco in the Middle East. The range includes savoury snacks such as tomato and oregano sfilati and olive sfilati (breadsticks), oven-baked crackers and sfoglie (puff pastries) with olives or tomato and oregano. Sweet bakery items include pastries and Italian cookie varieties such

Barilla partners with tennis player Roger Federer

by Crystal Chesters | 09 May 2017

The Barilla Group has reached a long-term agreement with tennis player Roger Federer, for the promotion of its pasta and sauces products around the world. Vice chairman of the company, Luca Barilla, said: “For years it has been my dream that Roger could join Barilla in the fascinating mission of helping people eat better, in

Barilla expands to Saudi Arabia

by Dina Maaty | 19 Jan 2017

Italian food company Barilla, has expanded to Saudi Arabia through a partnership with distributor, Mayar Foods. Fifty-five thousand tons of pasta are consumed in Saudi Arabia with around 2kg per capita each year. Pasta consumption is expected to keep growing year on year as preferences in the country continue to shift to a more Mediterranean diet.  Barilla

Pasta company Barilla inaugurates Dubai restaurants

by Crystal Chesters | 01 Dec 2016

Barilla, the Italian company behind Barilla pasta has opened two restaurants in Dubai in partnership with Al Futtaim Group. Marking the brand’s first ventures outside of the US, the venues are located in Dubai Festival City and The Outlet Village and promise to offer authentic Italian cuisine at affordable prices. Omar Al Futtaim, vice chairman

Barilla pasta expands to Africa from Dubai MEA headquarters

by Crystal Chesters | 07 Aug 2016

Italian pasta brand, Barilla has announced regional expansion to the African continent following the opening of its Middle East and Africa (MEA) headquarters in Dubai in 2014. The company works with more than 2,000 retail stores, 5,000 restaurants and five airlines, across the GCC, excluding Saudi Arabia. The majority of the brand’s regional distribution is

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