brand identity

Jumeirah Tops Most Intimate Brand List In The Region Followed By Hilton, A Study Finds

by Mahak Mannan | 02 Apr 2019

Nine out of ten of the hospitality & theme park brands in MBLM’s Brand Intimacy Study saw a rise in their Brand Intimacy Quotient (BIQ) scores in 2019. This meant the hospitality & theme parks industry also moved up one place, from 15 to 14 place in the largest study of brands based on emotions.

Keventers: The Milky Way

by Mahak Mannan | 12 Apr 2018

Opening their first branch in Dubai last year, Indian milkshake brand Keventers plans to expand their reach to 30 branches in the country by the end of 2018. A result of the positive feedback from the market, Sohrab Sitaram, CEO of Keventers speaks to Mahak Mannan about their plans for the region. With its roots

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