Serenity hospitality

Dickey’s Barbecue Pit Makes Its Way To Dubai

by Mahak Mannan | 24 Mar 2019

Following the successful Abu Dhabi opening in October last year, Serenity Hospitality has announced the launch of Dickey’s Barbecue Pit in Dubai. This March, Jumeirah Beach Residences (JBR) will become home to the brand’s second international venue, in addition to almost 600 outlets in the US. The family-run American brand welcomes diners with its famous

Fast-casual segment to take over fine dining in the UAE

by Mahak Mannan | 08 Apr 2018

New food and beverage concepts must focus on bringing value for money in the over-saturated market, according to CEO of a new hospitality business. Youssef El Habbal, CEO of Serenity Hospitality, Abu Dhabi, says the key to success for new food concepts in the UAE is understanding the gaps in the market as well as

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