St. Regis Hotels & Resorts has unveiled the brand’s first-ever bespoke scent in the Middle East: Caroline’s Four Hundred.
In light of the launch, The St. Regis Dubai hosted an exclusive Scent Dinner – marking the launch of Caroline’s Four Hundred across all four St. Regis properties in the United Arab Emirates and Qatar. The St. Regis fragrance will be featured at all of the luxury brand’s hotels and resorts around the world and will be retailed as a candle, followed by a room spray in spring of 2016.
Commenting on the new scent, Willemijn Jol, brand director for St. Regis, Middle East division said: “We are delighted to work with ARQUISTE to reimagine the elegance and glamour of Caroline Astor’s celebrated balls and create a signature modern scent that reflects St. Regis’ enduring legacy and timeless allure. As we continue to grow the St. Regis brand in the Middle East, we are pleased to offer this exquisite scent to our guests in this dynamic region, where there is a strong demand and appreciation for fragrance.”