The winner of the competition will have their dish placed at the menu of three participating restaurants along with additional benefits.
Fonterra’s foodservice brand Anchor Food Professionals has launched the competition, ‘Baked With Goodness’ in partnership with three establishments – Revo Café at Mövenpick Hotel Ibn Battuta Gate, Sale Sucre Patisserie and The Pizza Company.
The competition comes following a survey commissioned by Anchor Food Professionals that revealed millennials in the UAE place greater value on what they put into their bodies and that 62 per cent of the UAE residents are willing to pay more for fresh, natural and minimally-processed ingredients while eating out.
“We know the people of the UAE are passionate about food and there are some culinary artists out there who are making some really innovative creations based on family recipes and their imagination. We are excited to uncover these aspiring chefs and provide them a unique opportunity to showcase their talents in front of a panel of experts,” said Manfred Kohlen, regional senior advisory chef, Anchor Food Professionals.
“The culinary competition aligns to Anchor Food Professionals’ commitment to providing the region with the highest quality, all-natural dairy products direct from New Zealand, while leveraging the latest food trends in the UAE that signal a turn towards naturalness.
“The growing preference for less processed, natural ingredients is great news for dairy as the ultimate all-natural food – butter, which is just a churn away from milk, has seen a global surge in demand while full-cream milk is back in fashion,” he added.
The winning dish, that will be decided by Anchor Food Professionals Head Chef Manfred Kohlen and head chefs at each partner outlets, will be placed on the menu of each of the three partners’ outlets for one month. Additionally the three winners will win an overnight stay and brunch for a family of four at Mövenpick Hotel Ibn Battuta Gate, kitchen equipment gift vouchers and an exclusive culinary workshop at the Anchor Innovation Centre.