Chef Middle East named International Distributor Marketer of the Year

Posted under Catering News ME, Suppliers.
by Mahak Mannan | Published 2 weeks ago

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Chef Middle East, Dubai, U.A.E. was awarded the International Distributor Marketer of the Year award at the Certified Angus Beef Annual Conference, held in Maui last month.

chef-middle-east-intl-dis-mkt-of-year (1)The award was given for leadership in product quality, marketing, and sales. Brand partners, including meat processors, distributors, chefs, retailers, and cattle ranchers, celebrated the brand’s 40th anniversary and explored merchandising and marketing solutions to satisfy growing consumer demand for beef.

Chef Middle East participated in hands-on beef cutting at the Certified Angus Beef Culinary Centre in Wooster, Ohio, and shared the knowledge gained with customers, helping them choose the best cuts for their menus. The distributor’s Taste of Autumn event, coupled with robust marketing and frequent communications, helped the team introduce the brand’s prime cuts and beef bacon to customers in the market.

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