VIDEO: Innovation Leads The Way At Welbilt

by Mahak Mannan | Published 3 weeks ago

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Leonard Parot, sales director, Welbilt, on their latest products.

 

“At GulfHost this year we are displaying a lot of our latest innovation. On the hot side we have a new convertherm mini, it is the smallest combi oven in the market and also the most versatile piece of equipment that you can have in the kitchen today. We also have the new Merrychef E1s which expands opportunities for small and medium businesses. On the cold side of the portfolio we have the Manitowoc Ice, with touch screen user interface and user, operation and service-friendly options.

“On the beverage side of the business we have Crem International, a beverage company that we bought this year that manufactures coffee machines across the spectrum whether it is manual coffee machines, automated coffee machines or filter coffee. GulfHost is a very important platform for us. We are dedicated to the Middle East and have an office and demo kitchen in Dubai Silicon Oasis.

“Every year at this event, we network with our existing partners and source new ones. Welbilt has the most established distribution and service network in the region and we aim to reach new operators across the segment, whether they are in the quick-service restaurants, coffee chain, convenience stores or hotels,” Parot said.

“The current F&B market is in a situation where people need savings. It is important that the equipment helps them not only on the top line by expanding their menu and revenue but also help them with their bottom line with versatile equipment and a variety of options. Versatility and cost are very important factors for operators today and we have the equipment to answer those needs,” he added.

“Additionally, we have a new CEO on board, Bill Johnson who is very experienced in the industry so he is going to bring a lot of expertise in the business and we will continue to expand and grow with innovation.









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