SIAL Middle East Gears Up For Biggest Edition

by Mahak Mannan | Published 6 months ago

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Now in its 9th year, SIAL Middle East 2018 aims to further strengthen its positioning as a platform to meet quality buyers in a trade business-friendly environment.

SIAL 2017 Important People 63 High ResThe event will continue to build on an exceptionally successful 2017 edition, which attracted over 1,000 exhibitors, 19,000 unique visitors (a 16% increase over 2016) and 498 fully hosted VIP buyers. In 2018, SIAL Middle East is gearing towards welcoming over 20,000 visitors and up to 500 fully hosted VIP buyers for their exhibitors and we have rounded up everything you need to know about the upcoming trade event which will take place from 10-12 December at Abu Dhabi National Exhibition Centre.

SIAL Middle East, which is held under the patronage of HH Sheikh Mansour Bin Zayed Al Nahyan, deputy prime minister of the UAE, minister of presidential affairs and chairman of Abu Dhabi Food Control Authority, is organised in strategic partnership with Abu Dhabi Food Control Authority (ADFCA).

The event this year will feature innovative food, beverage, and hospitality products from categories including grocery products, dried products, confectionery, biscuits and pastry, non-alcoholic beverages, fruits and vegetables, dry fruits, dairy products, eggs, delicatessen, ready meals, meat and tripe, fish, mollusks and shellfish, and cured and salted meat. More than 65% of the exhibitors at the event this year are new to the region, which opens up opportunities for buyers and trade visitors representing dealers, distributors, HORECA, food-service, retail, and airline catering sectors.

In addition to engaging with the industry throughout the year using different mediums, SIAL Middle East has a number of events in place across the three days which will give additional reasons to visitors to come through. These activities and events make SIAL Middle East stand out from other trade events in the region.

As the host of region’s largest culinary competition La Cuisine, SIAL Middle East welcomes more than 1,000 chefs to the event every year. Senior regional and international chefs take guided tours daily to meet with exhibitors at their stands as part of the Roaming Chefs initiative, ensuring that exhibitors with food-service offerings see the right influencers for adoption of their products in kitchens across the region.

In memory of the founding father of the Emirates Culinary Guild, The Alen Thong Golden Coffee Pot Young Chefs Challenge will return for its second edition since its launch in 2016. The competition will feature 10 international young chef teams including Singapore, Maldives, India, Sri Lanka, Mauritius, South Africa, Panama, China, the UAE, and Estonia, who will showcase their culinary skills during the challenge.

Matchmaking is one of the key activities at SIAL where exhibitors are able to meet pre-selected, fully hosted VIP buyers in dedicated speed networking sessions based on a product category. Each introduction lasts for three minutes for exhibitors and hosted buyers to exchange business cards, introduce the product, and share stand numbers to schedule a detailed meeting.

Another feature unique to SIAL Network shows around the world is SIAL Innovation. While visitors are spoilt for choice across the exhibition with thousands of products, SIAL Innovation offers a unique perspective by showcasing the best of F&B innovation during the year. It is also an opportunity for visitors to see winning products from SIAL Network events in Paris, Montreal, Shanghai, New Delhi, and Jakarta as part of SIAL Innovation World Champions.

Exclusive to SIAL Middle East is its travel catering sector offering across all SIAL Network events. Running for 36 years, The Mercurys is an award in travel catering worldwide and ensures the region’s largest gathering of airline catering professionals. As one of the key food and beverage buyers, more than 40 regional and international airlines and airline catering companies attend SIAL Middle East every year.

Moreover, recognising the challenges of food security in the region, the Food Security Centre Abu Dhabi (FSCAD) will once again bring together top government officials, CEOs and industry experts to discuss ways of ensuring the availability of affordable, sustainable, and nutritious food. Panellists will address topics related to food security and discuss the regional governments’ approach towards the improvement of market-led agri-business and investment decisions.

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