Broccoli plans worldwide expansion

Posted under Catering News ME, News.
by Patrick Ryan | Published 10 months ago

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Broccoli Pizza and Pasta, the Italian restaurant headquartered in Dubai, has announced a worldwide expansion, with 79 restaurants under construction, in over 12 countries.

Khaled Odeh - vice president, Broccoli

Khaled Odeh – vice president, Broccoli

Since commencing operations in 2011, Broccolli has proven a hit with franchise buyers across MENA, Asia and Europe.

Richard Kay, global franchise sales manager, said: “Within six years of the launch, we are proud and excited about our reach, which is set to grow to 12 countries by 2018. We are grateful to our customers and stakeholders for making us a brand to reckon with.

“We have put years into researching the markets around the world with the aid of PICO International, focusing on the busiest locations and offering exactly what we stand for- quality & taste at all outlets to our loyal customers.”

He added that when Broccoli first opened its doors, the “fresh and familiar aroma of Italian cooking’ welcomed thousands of customers to an experience where their food is made exactly how they like it. Within a few months, Broccoli was able to announce the opening of a second outlet and now has 95 restaurants in UAE, KSA, UK and India.

“Nothing at Broccoli Pizza and Pasta is compromised upon, especially our strict quality standards, which we maintain at all times. The customers are our main focus, and we want to ensure positive experiences in all our restaurants worldwide. Broccoli is one of the fastest growing franchises in the world and we are committed to the future of our business. We thank all our strategic partners, who have successfully adopted our culture and became a part of a profitable system,” he added.


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