Emaar Hospitality Group has appointed Mehdi Morad as general manager of Address Boulevard.
Address Boulevard opened in 2017 under Emaar Hospitality Group’s Address Hotels + Resorts, the premium luxury hotel and serviced residences brand. A spokesperson said that Morad’s focus will be on strengthening the positioning of the hotel, delivering the promised aspirational hospitality standards, and undertaking new initiatives to drive operational performance and productivity.
Mehdi Morad said: “Address Boulevard exemplifies the brand values of Address Hotels + Resorts, and is ‘where life happens’. The sophisticated architecture and design, the elegant interiors, the outstanding arts, the first-of-its-kind food and beverage concept are all compelling factors that have made it a preferred destination for travellers.
“Our focus is to ensure that the hotel will continue to offer innovative experiences for our customers and underline its premium position.”
A Moroccan French national, Mehdi has earlier worked in positions such as cluster general manager, general manager and hotel manager with international hotel chains in Mauritius, Russia, Tunisia, Ukraine and France. He has held senior positions in operations, revenue and Sales & Marketing. Mehdi has a Master’s degree in Tourism & Hospitality Administration.
Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “Address Boulevard has firmly positioned itself as a premium city lifestyle resort, which appeals to both business and leisure guests.
“With its central location in Downtown Dubai, the hotel has set new standards in luxury hospitality. Mehdi Morad brings extensive international experience, gained from several key global markets, which will be invaluable in driving the hotel’s growth and in delivering exceptional customer service standards.”