Asian restaurant Prax’s targets 10 UAE outlets

Posted under Catering News ME, F&B, News.
by Crystal Chesters | Published 4 years ago

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Dubai-founded Asian restaurant, Prax’s, is set to open in eight more locations across the UAE by 2020.


Part of the Magnata Restaurant’s Group, the first Prax’s opened on Jumeirah Beach Road in December 2015, and a second outlet launched earlier this summer in Barsha Heights.

Deepak Asnani, a Magnata Restaurants investor commented: “Since the launch of the first two outlets of Prax’s in the past six months, it has definitely taken the Dubai market by storm.

“Our aim is to have 10 new fully-operational restaurants within the next four years. This will further establish our footprint across the UAE.”

Prax’s launch was spearheaded by Dubai-based food and beverage consultancy, Ribbon Consulting.

The company’s services comprised concept and menu development, supply chain set up, build out management, recruitment, marketing and a long-term business rollout strategy.

Ribbon continues to manage all aspects of operations and brand development and is currently focused on expanding Prax’s to make it the leading Asian fast food chain in the country.

Asnani added: “As many new establishments enter the UAE market each day, it is important for us to take advantage of the opportunities this provides, and continue to offer excellent service and unique customer experience.”

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