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Home Catering

COVER STORY

admin by admin
May 2, 2015
in Catering
A A

The UAE is leading the world in the standardisation of Halal accreditation and certification, creating one standard, one process and one mark for Halal products globally

 

 

Dubai has positioned itself as a primary global trading hub for the international Halal food industry – a strategic enabler in the emirate’s long-term vision to become the global Islamic Economy capital.

 

A quarter of the world’s populations are Muslim so it is only fitting that there are segments of global markets that adhere to their religious requirements. The Islamic world is creating rapidly expanding markets and consumer segments; Halal products are found worldwide, in energy drinks, vegan and vegetarian foods, meat and poultry, canned goods, gourmet and fine foods, but the most rapid expansion is being seen in mainland Europe and the US.

 

Midamar cart
Midamar cart

Forbidden ingredients of Halal foods include; animals that are dead or dying prior to slaughter, blood and blood byproducts, carnivorous animals, birds of prey, land animals without external ears, animals killed in the name of anything other than Allah. From a Muslim consumer standpoint; products are deemed Halal when they are produced without any forbidden ingredients, be proven to be in the interest of the consumer’s health and wellbeing, must be clean, hygienic and have supply chain integrity. They must also benefit the community from which they came and all ingredients must be traceable at each stage of production.

 

The current global Halal market value for trade in food products is estimated at US$547 billion a year and expected to reach $1.6 trillion by 2018, growing at a compound annual growth rate of 6.9%. The increasing awareness of Muslim consumers on their religious obligations is creating greater demand for Halal food and other consumer goods. With the Halal food market currently accounting for as much as 12% of global trade in agri-food products, major growth will generate growth opportunities throughout the agri-food industry.

 

Although the Halal market is primarily produced for Muslim consumption, quality Halal products are consumed by all sectors of society due to the strict guidelines and requirements that follow each procedure in the manufacturing process. 80% of all Halal producers are non-Muslim but value the quality of the end product. Also, it is not only Muslim countries that are mainly responsible for Halal accredited food production; the Brazilian food market has been producing Halal accredited products for many years and has been proven to be a very successful player within the global market due to their proven track record of producing quality goods. It is however still predominantly Muslim countries that are responsible for the most consumption as the top countries in 2012 with the largest Halal food consumption included Indonesia (USD 197 billion), Turkey (USD 100 billion), Pakistan (USD 93 billion) and Egypt (USD 88 billion).

 

GCC Halal food imports are set to increase to USD 53.1 billion by 2020, and the UAE’s annual Halal food imports is expected to reach USD 8.4 billion by the end of the decade (Economist Intelligence Unit).

 

The UAE is preparing to cater for the growing demand as the UAE government has recently announced setting up of ‘Halal Cluster,’ a 6.7 million square feet land in Dubai Industrial City, for firms dealing in Halal food, cosmetics, and personal care items, according to the CEO of Dubai Industrial City, Abdullah Belhoul.

 

An emerging industry of Halal certification has been created to attempt to verify any issues that may arise when considering the true definition of ‘Halal’ products. Methods of discovering ‘Haram impurities’ in products are rapidly improving. Now, the type of animals that the raw materials are derived from can be identified using polymerase chain reaction (PCR) which greatly improves the potential for Halal integrity, allowing the development of Halal supply chains and product tracking.

 

And most importantly, the UAE is leading the world in standardisation. Despite attempts by international Islamic bodies, such as the World Halal Food Council, to achieve worldwide guidelines, no global standards for Halal certificates exist. The UAE is pioneering one Halal mark and establishing a universal system of accreditation and certification, through the Emirates Authority for Standardisation & Metrology (ESMA).

The ESMA was established within the Ministry of Finance in 1972, where it remained until 2001 ESMA, with the issuance of law No.28 which made ESMA an entirely separate entity. In 2008 the Ministry of Presidential Degree was issued to make the EMSA report directly to cabinet of the UAE, and today it is managed by a board of directors led by H.E.Dr. Rashid Ahmed Bin Fahad, Minister of Environment and Water, as chairman.

 

Abdulla Abdulqader Al Maeeni, acting director general of the ESMA, said: “In the board we have got representation from federal and local authorities to represent health bodies, consumers, industries, ports, customs, energy, the ministry of interior and educational institutes.

 

“We were established because of the needs of the country and the requirements to regulate standards in the industry. As one of the most important markets globally, we needed an infrastructure to assist UAE trade internationally. By adopting international standards and conformity we could ease trade globally.”

 

Al Maenni explained the promised standardisation programme: “Halal as a requirement has existed long before ESMA, both internally in the UAE and internationally, but we are improving upon those standards to be more globalised.

 

“We have adapted a more systematic and transparent process and we have separated the tasks between the bodies of Halal certification. Most importantly, we brought the countries involved into the system because we believe it’s their industry, like their oil, and they need to improve and save it.

 

“We deal with more than 450 countries in terms of imports, and for countries like Australia, which depends a lot on exporting to our region, it was important business for them to work with us.”

 

The ESMA issued the new regulations early in 2014 and started implementing them gradually, so as not to shock the market or interrupt business.

 

With Halal regulations differing around the world there was a clear need for a unification of standards and regulations to create one standard globally, which would ultimately reduce the cost and time involved in applying for many different geographical marks, while ensuring the highest standards and ultimately easing international trade.

 

As a primary global trading hub for the international Halal food industry – a strategic enabler in the emirate’s long-term vision to become the global Islamic Economy capital. Dubai has taken the bold step towards unifying certification Halal standards globally. “The industry needs to be organised in terms of standardisation as there are many different schemes internationally. We want to give something to the world. A system we can all work with to benefit of everybody. One standard, one process and one mark, said Al Maenni.

 

The Halal standard adopted, and rolled out globally by ESMA is The Standards and Metrology Institute for Islamic Countries (SMIIC) standard, as used in all Islamic countries, which was issued in 2013.

 

Al Maenniexplained: “We work with the accreditation bodies, which belong to governments and in turn they provide their services to the certification bodies, including inspection bodies, laboratories, and certification issuers, and accredit on international standards like ISO 17065 for certification and ISO 17021 for inspection, and Hazard Analysis and Critical Control Point (HACCP) requirement for factories and slaughter houses.

 

“Accreditation bodies accredit certification bodies and then they in turn certify the products in factories and slaughterhouses. Before people from the governments would have to travel to slaughterhouse to certify or worse still, travel internationally to approve Islamic certification bodies – checking on behalf of the government.

 

“Now, for instance if you are in Germany you can go to the local accreditation body and get approval for certification bodies locally. To get approval all they must do is hire one German Muslim person and follow the agreed standards.

 

“Factories and slaughterhouses can then use these approved certification bodies locally – there is no longer a need for people to travel between the UAE and Germany for approvals.

 

“This will be more time efficient, less costly and there are no language barriers. For instance for a small factory in Italy to obtain Halal certificate in previous scheme it was too costly – paying for tickets and accommodation of inspectors and the time taken to inspect factories – now they can go to any approved accreditation body in Italy and instant of one certificate for every export country they need only one.”

The new standards were first rolled out to Australia, New Zealand and Argentina, to create a model for others to follow. By June all the products from Australia will adhere to the new standards.

 

Al Maenni added: “Once established the ESMA will roll out its programme to more countries in stages.We will work with Europe and Asia next and expect global integration within 2-3 years. We can’t change forty years of disorganisation in one night, but once fully implement, in three years’ time, non-standardised products will not be allowed in the UAE.”

 

Al Maenni stressed that international government bodies were supporting and appreciating this initiative, as are big factories, as it’s a clear, transparent and systematic scheme. “Globally it’s accepted that if this hadn’t come from the UAE it would have come from somewhere else – the change was always needed,” he added.

Today the UAE is hub for theHalal industry and a major importer and re-exporter. With this global standardisation model a product can come from any country and be exported and accepted in any future market without any technical barrier, when it carries the UAE Halal Mark. “Any product carrying out Halal Mark can cross any border in the world and enter without any resistance.

 

The ESMA launched its international Halal mark in February 2015, during the Gulfood exhibition, with two certified factories – the Al Ain based bottled water company Agthia Group and the processed meat producer Global Food Industries in Sharjah. After awarding the HALAL trophy to GFI, HE Dr. Rashid Ahmed Bin Fahad, Minister of Environment and Water, chairman of the Emirates Authority for Standardization and Metrology, said: “The launch of the national brand for Halal comes within the UAE system requirements for the control of Halal products. The national brand of Halal adopted by the Commission is awarded to products conforming to the requirements of ‘Emirati control system’ of Halal products.”

 

Global Food Industries (GFI), established in 1992, is a world-class value-added frozen food manufacturing company based in Sharjah, UAE. The company’s products under Al Areesh and Arctic Gold brands encompasses frozen foods mainly portfolio of poultry, meat, seafood and range of vegetables.

 

Albatha Group’s Managing Director Mr. Ishaque Noor said, “We are delighted to be the first company in the UAE for meeting all the necessary requirements that was needed to be HALAL certified by ESMA. We are an organisation that is purely driven by values. We adopt best industry practices and standards that are ahead of the industry. We source the finest HALAL raw materials from across the world, process them at our state-of-the-art facilities and ship the finished goods across Middle East and African region. GFI caters to the needs of discerning consumers by providing them with delicious value added food products. Today, our brands enjoy a significant presence across all trade channels throughout GCC”.

The UAE currently has four auditors and long waiting list of applications from certification bodies to register for accreditation. “We currently have 10 audits pending,” said Al Maenni.

 

He added: “For instance, a big factory takes 2-3 days to inspect with 3-4 inspectors, then the auditor creates a report and submits it to decision board. But if a factory is ready for the audit process it takes less than a week.”

 

In preparing to cater for the growing demand, with a AED4 Trillion Halal market expected in the Middle East market by 2020,the UAE government recently set up the ‘Halal Cluster,’ a 6.7 million square feet development in Dubai Industrial City, for firms dealing in Halal food, cosmetics, and personal care items, according to the CEO of Dubai Industrial City, Abdullah Belhoul. In anticipation of the business it will generate the ESMA signed a MoU with the industrial city last month to support all their initiatives and the manufactures within the centre.

 

“Having the right tools at the logistics hub will help in terms of laboratories, storage, warehouses, certification centre, and access to port and access to market, flights,” said Al Maenni.

 

By positioning Dubai as a ‘worldwide Halal centre’ at the forefront of global Halal food industry growth, the Halal World Food exhibition, which forms part of Gulfood, generates significant inward investment opportunities for major international businesses eyeing regional buyers, suppliers, logistics providers and storage and transport solutions. Catering News ME caught up with three Halal producers, Midamar, the Emirates Industry for Camel Milk & Products and Banvit, while at Gulfood. What follows is their take on the UAE’s stance on standardisation and a reflection of the impact it will have on the catering industry.

 

 

Midamar

 

As US producer of over 100 premium quality convenient food products, Midamar supplies premium quality American style breakfast meats, organic meats, deli items and turkeys to retail outlets in the UAE, and for its foodservice customers it provides beef, chicken, turkey, deli items and prepared items like gyro cones, chicken wings and tenders.

 

Sara Sayed, director of Marketing and Communications, Midamar Corporation, said: “At Midamar we follow universal Halal standards and as such our products are acceptable for the GCC and UAE markets.Midamar is a Halal food company; that is the identity of our brand.

 

“Also, regulatory transparency is very important in any industry, and we look forward to receiving communication as to what is permissible. All companies need clarity, guidance and information in order to comply with the rules of each country.”

 

Miramar sellsHalal food products in North America, the Caribbean Countries, East Asia, South East Asia, North Africa, and the Arabian Gulf States and the Middle East, with a large percentage of its sales in the GCC and greater Middle East.

 

Sayed added: “The opinions and interpretations of what is Halal and what is not differ from country to country and culture to culture. For example, countries like Malaysia have a much stricter interpretation of what is considered Halal than most of the Middle Eastern countries.The rules and regulations are numerous and very specific.For example, in the UAE, products can have .07 percent alcohol, and in other countries 0%.Often the country’s standards are quite liberal and general but the customer has higher standards and as a company, Midamar will provide the required service.

 

When questioned, Sayed was unaware of the UAE’s standardisation programme. She added: “There is no global standard because each country follows one of many schools of thoughts or ‘Medhabs’.Each body believes that their interpretation of Halal is the one that is true and correct.Another reason is that slaughter facilities, processes, and practices vary the world over.

 

“In the United States alone there are at least five differing methods of beef slaughter that are marketed and sold simply as Halal. One global standard in theory is a great goal but in practice cannot immediately take place, due to the variations across the industries.In addition, the varying schools of thought that are applied to the beef plants practices must also be vetted and who is the final authority on the level of acceptance?

 

“For Muslim countries there are Islamic institutions defining these standards but in Western nations where there is separation of the legal law and religious law there is a void as to who is granted or recognised as the body defining the standards.In secular societies, clarity and transparency in the company’s Halal practice coupled with an engaged and informed Halal consumer is essential.”

 

Sayed believes that globally we must take a general approach and create general guidelines and importantly be comfortable with any specific differences that do not violate these guidelines. She added: “Halal isn’t just a system of slaughter: it’s a whole system of eating, a set of beliefs and practices in Islamic faith that governs what and how a Muslim can eat.

 

“Each official body needs to determine what is acceptable or not, clearly state the conditions, and then back it up by enforcing these conditions through annual visits to the countries that export to the region. The industry has evolved greatly in the last twenty years, look at the UAE alone in the last twenty years. The same is true in the slaughter industries the world over. The Halal food industry is diverse and dynamic. Nothing can replace regular site inspections and updates on the accepted processes that comply with religious law and animal safety.”

 

 

 

Emirates Industry for Camel Milk & Products

 

According to Mutasher Al Badry, Deputy GM & Business Development, EICMP, Halal certifications increasingly seem to also imply being a ‘seal of product quality and pureness’.

 

He said: “With certainty we can say that there is an increasing demand for Halal products on the international markets, which EICMP commenced catering to.

 

“However, different international markets have different standards, which makes it very difficult to compare the various certifications.”

 

EICMP applied for the Malaysian Jakim Halal certification in late 2013. After audit visits and a subsequent chain of formalities its Camelicious camel milk products were granted the certification in August 2014, almost one year later.

 

This achievement came after receiving the EU export permit and the permit to enter the

Malaysian market with its camel milk products in summer 2013. Mutasher Al Badry, Deputy GM & Business Development, EICMP, said: “Being the first camel milk producer internationally to receive those certifications shows the remarkable potential of the camel milk industry in an international arena. Naturally, in order to establish our business internationally we are continuously evaluating potential markets for our Camelicious products.

 

“The global Halal economy opens a lot of doors for us, not only reaching out to Muslim population around the globe. The Halal seal seems to have developed into a ‘seal of quality and purity’ in a lot of Western societies. Therefore applying for the Halal certification is an important step for us to reach out to different audiences globally.”

 

Fore EICMP, gaining approval meant a lot of paperwork and a lot of inspections. Not only were the products tested but also their origin, which meant a thorough analysis of operational structures, animal health, animal feed, packing materials, ingredients and production processes and facilities. “On several occasions we hosted inspection delegations of the Malaysian Department of Islamic Development,” said Al Badry.

 

“Of course our already existing import permits to the EU and Malaysia and our ISO 22000 certification for both, processing facilities and farm site, supported the process,” he added.

 

As a UAE company EICMP is already compliant with the current UAE and GCC Halal standards and is confident that it is fulfilling all requirements for existing Halal certifications around the globe and of course, for the upcoming UAE standards.

 

“The UAE has become a global hub for Halal products over the recent years and as such are currently working on a Halal seal that is expected to be quite comprehensive. These new standards will for sure become standards for companies on a global scale due to their accuracy to Muslim standards.”

 

He added: “Actually, Halal certifications are more of a support to our export business than a burden. Our local authorities here in UAE are very supportive to our efforts. Already our application for the EU export permit was strongly supported by the Ministry of Environment and Water(MoEW) as well as by the Dubai Municipality and we are very grateful that this support continues for every market we intend to enter.”

 

 

Banvit

 

Banvit is a Turkish owned poultry supplier that only producesHalal accredited products. Banvit’s sales cover all parts of Turkey, through a range of distribution channels, in addition to many export countries including Azerbaijan, Macedonia, Kosovo, Hong Kong, Georgia, Jordan, Iraq, Bahrain, Qatar, United Arab Emirates and Saudi Arabia.

 

The export team’s target is to expand Banvit’s sales into European countries due to the increasing demand from consumers and opportunities for well established companies to enter new markets.

 

ErdemSayit, general manager, Banvit ME, said: “As a Turkish producer in a Muslim country, Banvit had Halal production from the start up. Halal is a must for us in our local market production and we are exporting the same product which we produced for our local market. All our goods for local and international markets produced are 100 % Halal.

 

As a result, we do not have any additional investment or operational change to change our production according to any other markets Halal requirements. In addition, Dubai Municipality is very transparent and sharing all necessary information when it is needed.

“Most importantly, ESMA is taking more responsibility to harmonise GCC standards for HALAL food in territory.

 

“While Halal requirements are the same for each country there are different institutions providing certificates which is one of the critical points for Halal requirements.

 

“There can be some documentation requirement changes which needs the authority’sofficial approval in some cases. There can be some differences in institutes issuing the Halal certificates.”

 

Since launching its Banvit brand the company is seeing its volume double each year. Furthermore, its branch in the UAE, Banvit ME FZE in Jebel Ali, is targetingto reach a turnover of USD 50 Million within a couple of years, with 20% of its international volumes coming from GCC markets. The next step for the coming will be to launch theBANVIT brand in Saudi Arabia.

 

 

Al Rawdah Poultry

 

Up until 2013, Halal requirements and standards were different in each GCC country, according toPaul Farhat, head of Foodservice for Emirates Modern Poultry Co.

He added: “Since that time there have been efforts to unify the strategy and to create a certification body within the UAE that deals with matters like Halal and the Emirates Quality Mark.”

 

Nevertheless, Farhat found himself on the back foot when he learnt of the legislation changes. “We were taken by surprise to know that it is a requirement for local producers to have Halal certification. We actually got to know from our customers who were in turn getting municipality inspectors requesting to see Halal certification for locally produced goods.

 

Since we got these complaints from our customers our quality control department is regularly meeting with the ESMA to process our application and submit the required documentation.

 

“While the requirements are transparent and clear they were only being shared with us after we approach the certification body.”

 

Farhat added: “Thankfully, this will not affect our normal operating process since we already adopt Halal practices. The only additional costs we are acquiring at the moment are the fees required to mark our brand by the certification body as Halal and give it the Emirates Quality Mark.”

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Mark Willis is a key industry opinion leader in the IMEA region, with over 420 hotels in the current portfolio and more than 120 hotels in the pipeline. He is undoubtably an industry heavy weight due to his leadership style, strategic decision making and extensive experience in the industry. His forward-thinking leadership and understanding have positioned this region as a key market for the company globally, both in results, as well as expansion plans. Throughout his tenure as CEO, Mark has led the team through a global crisis, while ensuring results were delivered, team members were taken care of, partners were supported, and guests were reassured.

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Thomas is not only an innovative character by nature, but he is also committed to ensuring strong levels of productivity and resource efficiency, exemplified most clearly in the recent partnership agreement signed with Ferrari to transform Armani/Pavilion into Downtown Dubai’s most successful outdoor Ramadan venue.

It is Thomas’ overall character that exemplifies him as a leader in the hospitality industry and as a role model for many young hoteliers on the rise.

Outside of work, he makes time to enjoy the Armani Hotel Dubai experience for himself as he explains: “There are so many special corners within the hotel, however, there is something magical about our restaurant terraces. When the weather in Dubai is pleasurable, there is nothing better than having dinner al fresco on one of the terraces overlooking The Dubai Fountain show. It is truly a magical experience.

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Richard G. Haddad

Chief Executive Officer, Jannah Hotels & Resorts

Richard Haddad has years of experience in the hospitality industry and has been the CEO of Jannah Hotels & Resorts for the last 4 years, in his reign we have seen many improvements across different fields and departments, including his strategic planning skills which impacted the increase of the group’s profits, helping to maintain and grow the reputation of each hotel. Richard’s vision for Jannah Hotels & Resorts is to expand to global market and showcase the Bedouin hospitality culture and expand halal tourism by tapping into the international market.

Richard has contributed to many achievements towards the group’s development, reputation, positive RGI results, overall improvement and much more. Since he joined Jannah Hotels & Resorts in September 2018, Richard oversaw the hotel and restaurant development including the launch of, Sahara Café an Arabic concept in Ras Al Khaimah during August 2020; Terrace at Cocina Restaurant an Arabic and International concept in Abu Dhabi during September 2020; EDGE Creekside Hotel, Dubai in January 202; Second branch of Feta Restaurant, a Mediterranean concept, in Dubai during January 2021; Halo Halo Restaurant and Asian concept in Dubai with 2 branches during January 2021; and the new cloud kitchen multi-concept that launched January this year.

In addition, he ensured the overall improvement and beautification of all the properties under Jannah Hotels & Resorts including the renovations that took place at Jannah Hotel Apartments & Villas RAAK and Jannah Marina Hotel Apartments.

Due to Richard’s outstanding business strategies and leadership, all properties within the group have seen a remarkable growth in the year-to-date numbers, looking at the “Revenue Generation Index”, we saw a 76% growth against last year at Jannah Marina Hotel Apartments, 129% growth at EDGE Creekside Hotel and 10% growth Jannah Burj Al Sarab, Abu Dhabi.

Richard understands the important of staying loyal to employees and the impact this makes on guest satisfaction, with his team’s help, he implemented a new service philosophy called “The Jannah Way – Culture and DNA”. The successful launch of the new DNA is just the foundation of how we want to celebrate our service culture. All guest service starts from within, in order for us to offer unparallel guest services, we had to focus on our people and the value they bring to the brand. Our Safir (which translates to Ambassador in English), is our most valuable asset in the organisation, and it is our mission to work as a family, not a team, in creating an environment that fosters pride, joy, and respect wherein the true spirit of Bedouin Hospitality thrives at every level.

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José Silva

Chief Executive Officer, Jumeirah Group

As Chief Executive Officer, José Silva is responsible for growing the Group’s luxury portfolio through international expansion overseeing the next phase of dynamic growth whilst building on Jumeirah’s extraordinary success over the past two decades, driving the company to a new era in luxury. Currently Jumeirah Group has 25 properties across 8 countries, with 50% of the portfolio located outside of the United Arab Emirates including hotels in London, Capri, Mallorca, and then Shanghai, Nanjing, and Guangzhou in China.

He has enabled Jumeirah Group to weather the greatest economic storm of the 21st century (COVID-19) and has already broken historical performance records for Jumeirah Group throughout its 25-year history in Q1 of 2022. This has been achieved through restructuring the organisation, prioritising equal representation of women across the business, investment in talent and realignment of roles to foster a more agile business that can respond to the changing market and consumer dynamics, and identifying opportune moments to invest in product and guest experiences to expand the brand offering, delivering strong financial and reputational results

With his eyes firmly set on establishing Jumeirah Hotels & Resorts as a globally recognised luxury hotel brand operating in the pure luxury segment, José Silva continues to be the driving force behind Jumeirah Group’s growth into key cities and destinations around the world.

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Yigit Sezgin

Chief Commercial Officer – India, Turkey Middle East & Africa, ACCOR

Yigit Sezgin has lived around the globe in 8 cities during the last 25 years and held senior executive roles in multinational companies such as Hilton, Ritz Carlton and Radisson Hotel Group. In his last role as CEO of BLG Capital he managed a portfolio of luxury and lifestyle real estate and hospitality developments such as Aman Resorts, Peninsula Hotel, Soho House, W Istanbul, Ritz Carlton & Mandarin Oriental Residences, Galata Port. He holds a wide range of successful achievements and a proven track record especially in Emerging Markets with strong experience in M&A, integrations, leadership, strategic marketing, brand management, commercial performance and business development. In his current role as the Chief Commercial Officer at Accor Hospitality, he oversees a portfolio of 42 Brands in 41 countries in charge of all Commercial Functions, Mergers & Acquisitions, lifestyle platform and Integrations.

Over the past 3 years of him being Chief Commercial Officer, Yigit has led the commercial activities to achieve a growth of +7 points in RGI for the region, and under his leadership, PR activities have led to an overall coverage of over 10,000 features for the region which has resulted in more than 6.9 Billion views YTD 2022, especially leading in the Middle East & Africa against its main competitors.

He has also led a number of projects namely: The integration of Turkey and India into the Middle East and Africa region in 2021 adding more than 100 properties to the existing portfolio; the integration of Rixos brand global management under his leadership into the Dubai IMEA office; launch of ALL – Accor Live Limitless; creation and launch of Kitch In in 2021; and the launch of the All Inclusive Platform following the success of the Rixos Brand.

Yigit holds a Master’s Degree from Harvard Business School and a Bachelor’s Degree in Business Management, from Bosphorus University in Istanbul.

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Monther Darwish

Founder and Managing Director, Palazzo Hospitality

Over the last years, Palazzo Versace Dubai’s managing director Monther Darwish put the property on the map, coming up with innovative campaigns aimed at increasing occupancy and revenue. As a result, the property had one of the highest occupancies amongst city resorts in 2021/2022.

July 2022 set a milestone for the businessman, who launched Palazzo Hospitality, a new management company for luxury hotels, residential buildings and lifestyle brands that aims to reinvent the world of personalised luxury. Leveraging on the trusted expertise of a team of hospitality experts, Palazzo Hospitality will bring to the market a diverse range hotel brands, from ultra-luxury beach resorts to business and art properties. Founded by Monther Darwish, the company is dedicated to building world-class hospitality products.

The launch of Palazzo Hospitality comes after the success of the ultra-luxury hotel in Jaddaf Waterfront, which has witnessed an immense success due to the market positioning through different campaigns and new business products, like the e-commerce platform aimed to offer guests the ease to purchase an experience at Palazzo Versace Dubai.

The hotel’s e-commerce platform has generated millions in revenue. Darwish says: “Being an independent property gives you the freedom to experiment and that’s the beauty of Palazzo Versace Dubai. We’re free to throw into the market any crazy idea and our audience just likes how unique we are. We’ve been thinking outside the hospitality box for a while, bringing in new initiatives and projects that haven’t been implemented anywhere else in the industry. Our ‘Buy Now, Pay Later’ idea was a tactic to attract younger guests, the new generation who like to experience luxury with ease of purchase”.

Palazzo Versace Dubai was also the first property to introduce a bidding platform for stays, while the F&B segment continued to be a focus for the property. F&B revenue increased, too, as Palazzo Versace Dubai came up with unique concepts that proved to be successful among UAE residents. The ‘Into the Jungle brunch’ at Giardino, Palazzo Versace Dubai’s all-day dining restaurant, was a concept focused on child-friendly activities and a great F&B offering. It has been fully booked every Friday since it launched in July 2020.

In 2022, the hotel revisited its strategies and formulated new ones to continue to bring in guests and stay above its competitors.

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David Allan

Cluster General Manager, Radisson Hotel Group

David has an ability to inspire and lead his team while continuing to fight at the forefront and his capability to communicate and comfort the owners and external stakeholders are only some of the traits where David differs distinctly from many of his contemporaries. Despite the challenging times, the hotels have been able to sustain a retention rate of over 90%, demonstrating the loyalty to his team and their commitment to each other. Everyone in the team has been a big part of supporting the wellbeing of others amidst the social distancing. From keeping the team healthy and fit by organising isolated fitness regimes, fun runs, or simply coming up with new ways of entertainment such as stay-home hobbies, story sharing, or cooking ideas, David was committed to supporting everyone’s mental wellbeing. Looking back, the teams have not only made it through 2020 with a smile, but they have also been able to achieve budget and forecast on the second half of 2020, a remarkable achievement given the circumstances. Looking at the financials for 2021, the hotels are in line with their forecast and ahead of budget for the first 6 months. His colleagues and team members will assure you; David is not only someone who lives and breathes hospitality, he is a true leader that does not only take care of business continuity but also understands what is required to meet the expectations of stakeholders, employees, and communities. “David is a highly gifted and very experienced General Manager who has not only coped with the arduous challenges of opening three full service hotels in three years, whilst continuing to manage all of them, but has successfully navigated a way through the pandemic growing market share, maintaining high levels of guest satisfaction and exceeding financial expectations. Whilst David has numerous achievements to be proud of, including being the first hotel to organise a vaccination day with DHA, he is most proud of not making any employees redundant despite the challenges of the pandemic, speaks volumes about his character”, said Bert Fol, Regional Director Arabian Peninsula & East Africa, Radisson Hotel Group.

Taking the lead for three hotel openings with total 1046 rooms within 4 years, in a competitive market, wasn’t tough enough, the biggest challenge has been the uncertainty of the past 16 months. Throughout the past year, the tourism and hospitality industry has very evidently been impacted by the crisis, leading to most hotels across the globe choosing to temporarily close due to low occupancy or restrictions. There is no doubt that this has been a difficult time for everyone, but no matter the circumstances, David would always try to emit calmness, underlining his commitment to his team, ensuring everyone’s wellbeing comes first while refusing to compromise on anyone’s job security. David did not only manage to retain all 369 team members across the three hotels, despite the very difficult cash flow situation that the hotels went through during the pandemic, he also secured business during the hard-hit period of the strict lockdowns and travel restrictions, by working closely with the Dubai Healthcare departments and offering support. Whilst many hesitated, David, recognised early that this new kind of business would help them to survive and get through the most difficult months. While the first weeks of lockdown and COVID-19 landscape and more than 700 repatriate stays, the teams had to learn to fully adapt. Between PPE equipment, strict hygiene measures, and self-isolating repatriates, David made sure to stay close to his team, while supporting and supervising them on this honourable journey. From controlling expenses, repurposing the hotel for essential service use, and temporary closure of another, David has had many factors to consider, but never forgot his responsibility towards his team members. Throughout the lockdown, David didn’t step foot out of the hotel, ensuring that his teams were looked after and never shied from questions. He made it a point to address all concerns as much as possible through personal interactions at the hotel as well as weekly newsletters. On the top of the agenda; transparency and support. Although the hospitality industry has had one of its most difficult years in terms of cash flow, David had made it his priority to support those with financial concerns be it rent or other commitments, through temporary accommodation in one of the hotels or financial support where possible. In terms of revenue results the grou had a record breaking profit conversion of 19.7 Million, a great achievement which could only be realised by a great team working under an exceptional leader.

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Artashes Avetisyan

Founder and CEO Golden group

Artashes Avetisyan is an experienced Chief Executive Officer with a demonstrated history of working in the hospitality industry. Skilled in business planning, management, hospitality management, customer service, and strategic planning. He is a strong business development professional graduated from Yerevan State University and Public Administration Academy.

The Golden Group has become one of the leading groups in hospitality in Armenia. It was established in 2000 and now owns 2 hotels in the Republic of Armenia; Golden Palace Hotel Yerevan, with 36 luxury suites; and Radisson Blu Hotel Yerevan, with 142 rooms and suites. Both hotels have a 5-star classification according to the international classification standards.

In addition to the luxurious outlets, exceptional design, and two exceptional locations, the welcoming service completes the picture. The group staff do their best to provide excellent service and meet guests’ expectations, making their stay memorable and delightful under the leadership of Artashes.
Artashes’ main mission for the group was to put hospitality service at the highest level in Armenia in order to provide guests with exceptional customer service and memorable experiences, that results in welcoming the guests back on another wonderful occasion, which he has been able to successful achieve in a short space of time.

In addition, Artashes has also founded 3A Hotel Management Company, which handles the entire operational management of the hotel, starting from pre-opening and beyond.

The ideology of his vision is to continue to apply and set the highest standards of service quality and, in that way, justify and uphold the reputation that he has among guests, partners, competitors, and the wider community. Artashes looks forward to embracing the changes that modern life brings and become more attractive in the market and more interesting to guests and partners. It’s no coincidence that the group has been repeatedly recognised as the regions guest’s choice. The Golden Group is continually growing and doing its best to make the hospitality industry in Armenia even more fascinating.

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Bill Keffer

Cluster General Manager, JW Marriott Marquis Dubai and Dubai Marriott Harbour Hotel & Suites

Bill Keffer is the Cluster General Manager of Dubai Marriott Harbour Hotel & Suites and the iconic JW Marriott Marquis Dubai, a flagship of the JW Marriott Brand that opened in 2012 as the world’s tallest hotel. Bill is leading the hotel team of over 1,000 associates and more than 50 nationalities and is responsible for every aspect of this 1,608-room landmark, having already led the team to significant operational success.

Hailing from the Southern state of Tennessee in the US, Keffer has held managerial positions with Marriott International for over 25 years. Beginning his career in the Four Seasons Beverly Hills, Los Angeles, Keffer joined Marriott International in his home state of Tennessee sometime later, followed by positions in Florida and New York. In 2000, Keffer decided on a move to Asia and spent two years in Japan as the Food and Beverage Director of the Renaissance Hotel, Sapporo, followed by three years in South Korea as Director of Operations in the JW Marriott, Seoul. 2005 he saw a move to Europe taking on the role of Area Director of Operations in the United Kingdom and Ireland until 2009, when he came to the UAE as General Manager of Marriott Dubai Harbour Hotel and Suites. Throughout his career, Keffer has been the recipient of several prestigious awards including Continent General Manager of the Year 2012, Continent Hotel of the Year 2011, Global Hotel of the Year for 2011, three individual recognitions for Leadership and Engagement Excellence between 2010 and 2012, Food and Beverage Excellence in 2011, Operational Excellence in Asia Pacific Region 2005 and a special award for ‘Investor in People’ in Middle East and Africa, 2011. In his past assignments he was actively engaged in local community projects and business councils, winning a “Contribution to Culture” award in the Marriott Business Council and “Spirit to Serve” Community award in Dubai. With career spanned over 2.5 decades and counting, served in three continents for multiple owners and at the iconic properties backed with numerous awards and accolades, Bill’s committed and dedication to the industry is truly legendary.

Bill’s wealth of experience in the industry allowed him to lead the iconic 1,608 key hotel through the pandemic without having to close the hotel doors, a feat which was unachievable by many hotels across the globe, especially one of this size. Regarding revenue generation, Bill and his team adapted the hotel’s sales strategy during the pandemic, diversifying into long stay business for the hotel as well as reaching out to new markets, such as Israel. These new strategies helped maintain and support the business during the tough times and into 2021 helped drive more demand leading the hotel to achieve budget year to date. His kind and friendly demeanour combined with charismatic personality makes him approachable and well-trusted by his team which is reflected in the Associate Engagement results in 2021 where the hotel achieved 90% Engagement. And like a true mentor, Bill was overjoyed when promoting Nick Patmore (ex. Food & Beverages Director) to Hotel Manager last year. Nick’s promotion was a result of F&B exceeding its budget by 5 % in 2021, a huge achievement following a year where the hospitality and F&B industry were badly hit, helping for a speedy recovery for the hotel. If you were to ask Bill to pinpoint his favourite achievements, the avid animal lover would shout out the cat shelter project he has been part of lately. Teaming up with associates from the hotel, the group is facilitating over 25 stray cats at the staff accommodation in Ras Al Khor where our furry friends are well looked after.

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Christophe Schnyder

Managing Director, Sofitel Dubai The Palm

Christophe Schnyder is a seasoned leader within the hospitality industry, with over 30 years of experience that spans across several iconic hotels around the globe, spending the last 20 years in Dubai, UAE. His personality exudes passion and drive to deliver results through his team. Christophe is well recognised in the industry for his innate ability to develop strong performing teams through empowerment and deep trust, with several of his direct reports moving on to become senior leaders and general managers within the industry. During his illustrious career, Christophe spearheaded several high-profile openings including the iconic Burj Al Arab, Jumeirah Al Qasr & Dar Al Masyaf, and more recently Sofitel Dubai The Palm. His eye for detail and drive for success is acutely tangible in the success story each of these hotels have been since day one. Under Christophe’s leadership, Sofitel Dubai The Palm has established itself as the flagship Dubai property for the Sofitel brand and Accor, which continues to shine as an exceptionally profitable asset since its opening in 2013. He is a true reflection of the brand, which radiates modern luxury celebrating the most sophisticated living. Hard work and passion have led Christophe to where he is today, but he translated it with being personable towards his team, individually recognising and rewarding his team members for excellence.

With a keen on eye on customer experience Christophe worked closely with the owning company to drive profitable long-term investment into the hotel that will continue to enhance the guest experience in an ever evolving Dubai hospitality scene.

Christophe is a visionary leader that understands the importance technology plays in the future of hospitality and in the customer journey. He quickly embraced the digital transformation of the hospitality industry and enabled the hotel to swiftly integrate two technologies that helped drive incremental revenue and improve customer journey.

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Slim Zaiane

General Manager, Kempinski Hotel Mall of the Emirates

A hospitality veteran of more than 20 years, Slim Zaiane’s career path has taken him from Geneva to London to Dubai in senior management roles with several luxury hotel brands. In order of keeping this exciting and challenging, his day-to-day role involves being around guests and overseeing the hotel’s operations, logistics, management, and team. He thrives in achieving excellence in both guest and employee satisfaction and enjoys being extremely hands-on in all areas of the hotel to achieve the highest level of service. The most challenging part of this role is to make sure all my colleagues are appreciated in the same manner and to constantly improve and provide a healthy work environment while maintaining a work-life balance.

Slim’s leadership is responsible for launching of the newly open SPA and other hotel outlets. As well as the strong CSR activities which include: supporting constantly the local community by generating funds during the stollen event to be donated; the funds raised to support the Red Crescent and Senses residential care; supporting the medical hospital crew during Covid by extending free meals for the them to support them during the peak time of the pandemic; and supporting various local school charities.

The hotel saw a RevPAR growth of 79% in 2021 despite the difficult market conditions, enhanced quality scores are at the highest for the last 10 years. He has also successfully positioned the hotel as one of the top luxurious leisure destinations in Dubai, winning different hotel and general manager international awards. Achieving LEED platinum accreditation for the hotel and supporting ALUMNIs from different international hotel management schools to integrate the hotel industry once newly graduated is one of Slim’s priorities, along with ongoing mentoring and development plans to the senior management team resulting in reducing turnover.

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Naim Maadad

Chief Executive & Founder, Gates Hospitality

With over 39 years in the hospitality world across Australia, Asia, & the Middle East in various senior management roles, Naim has launched and operated some of the world’s best Hotels, Resorts, Spas & Lifestyle Food & Beverage Concepts. Naim’s career has exposed him to some of the best properties around the world and he has been fortunate to partake and orchestrate several amazing openings and operations. In 2010, Naim established “Gates Hospitality” a homegrown Hospitality Company representing handpicked Concepts catering for the affluent life-stylers. Gates Hospitality, the owning company of well-known homegrown brands such as Ultra Brasserie, the internationally acclaimed concept; Reform Social & Grill Dubai, Folly, as well as Publique, Dubai’s premier “Apres Ski chalet”, Bistro Des Arts, Six Senses Zighy Bay and Red Farm London at Covent Garden London.

Covering a wide spectrum of positions within senior leadership, including the role of Managing Director for both Six Senses Hotels Resorts Spas and The Anantara Group respectively. During his time with these exclusive properties, Naim was instrumental in nurturing sound relationships with owners, securing the best possible locations, negotiating, and formalising contractual agreements, and appointing teams to infuse and reflect the ethos of the brands. Being based in the Middle East over the past 20 years, Naim has witnessed tremendous industry growth, gained a deep cultural understanding and has been endorsed by principals and organisations alike. He has also achieved a selection of awards from reputable publications and organizations recently including ‘Hospitality Entrepreneur of the year’ at the Leaders in Hospitality Awards by Hotel & Catering in March 2022, a Gold ‘Entrepreneur of the Year’ award in December 2021 as well as ‘F&B Heavyweight’ at the Leaders in Hospitality Awards by Hotel & Catering in November 2021.

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Rabih Fakhreddine

Founder and CEO, 7 Management

2021 has been a grand year for 7 Management with CEO Rabih Fakhreddine firmly at the helm, leveraging every possible opportunity and fearlessly taking the year by storm. A key player in the industry, Fakhreddine has amplified the nightlife landscape in the region with 7 phenomenal launches under his belt. While many were proceeding with caution, Fakhreddine was trailblazing with perseverance, determination, and unparalleled enthusiasm. Fakhreddine was the visionary behind several concepts that helped cement Dubai’s global dining and nightlife reputation, by introducing famous Beirut exports such as Seven Sisters, Antika Bar, BO18 DXB, February 30, and Cafe Beirut to the UAE market. Additionally homegrown concepts such as The Theater and Lucia’s that have already proved ground-breaking players within the regional landscape. Recognised as an entertainment leader in the region, 2021 has honed and elevated Fakhreddine’s ability to envision, conceptualise, and create aspirational brands that strike the balance of experiential excellence, thrilling entertainment, and a quality culinary offering. 2021 was the year that Fakhreddine kept his finger firmly on the pulse of this ever-evolving city, whilst also setting his sights further afield. Fakhreddine enhanced the nightlife scene in both KSA and Qatar with the successful launch of Antika Bar. Hailing from Lebanon, Fakhreddine has always been a visionary at heart. Working for many years in the corporate world he knew that his true passion lay on the other side of his comfort zone. With an absolute passion for the hospitality industry, he created 7 Management that has gone from strength to strength in 2021, with plenty of robust expansion plans on the horizon. 7 Management has tapped into the explosive power of this sector, resulting in a new payment option, where clients can pay with cryptocurrencies at all the Food and Beverages outlets.

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Timothy Kelly

Executive Vice President and Managing Director Atlantis Resorts and Residences

Timothy Kelly, the Executive Vice President and Managing Director of Atlantis Resorts and Residences has grown the business from strength to strength after coming on board in November 2017. Although he has seen many successes over the years, these are a few of the most recent achievements to date: He successfully navigated Atlantis, The Palm through some of the most challenging years in hospitality history, not only to survive but to thrive, resulting in 2021 being the best year financially for the company since opening in 2008 (whilst also caring for over 3,000 colleagues).

Tim is not only leading the way for resorts in the Middle East but creating a product that is game changing on a global scale. During the pandemic, Tim took the move to embark on the world’s largest waterpark expansion and increased the waterpark by a third, so that with an additional tower and 28 new rides and attractions, we’re now home to the largest waterpark in the world offering over 105 different experiences to our guests. He also shook up the entertainment sector by bringing a slice of Ibiza to Dubai with Palmarama at WHITE Beach – a first of its kind partnership that had never happened before in the region that brought world class entertainment to the city in the middle of the pandemic in a responsible way.

2020 was a wonderful opportunity for Atlantis to give back to the community from a social standpoint and had the opportunity to do so in the partnership with the world-renowned artist Sacha Jafri. For over six months, Tim donated the space for Sacha to create the world’s largest canvas which was sold at a glittering auction at the resort for a staggering $62 million, raising money for children in need across the globe. This also achieved the Guinness World Record for the world’s largest painting.

In June 2021, Atlantis, The Palm announced its commitment to do business in ways that are good for both people and the planet with the resort’s first sustainability initiative Atlantis Atlas Project.

Tim is considered a hospitality heavyweight not only for his achievements, but mostly for his visionary leadership to helm not only one of Dubai’s, but one of the world’s leading entertainment destination resorts.

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Guy Hutchinson

President & CEO, Rotana Hotel Management Company PSJC

Strategic, engaged and result driven, Guy Hutchinson is responsible for developing and executing the strategic direction of Rotana and devising and implementing short- and long-term strategies to help the company realise its expansion plans. In addition, he provides executive oversight of all aspects of Rotana’s day-to-day operations. Spearheading the company’s expansion, Hutchinson led the introduction of 28 new hotels across 13 markets, launched a franchise model for the Group and oversaw the opening of new Global Sales offices in Paris, Milan, Amsterdam, and Istanbul to drive business from these key markets. Furthermore, he spearheaded the launch of a new brand at the recent ATM, Edge by Rotana, to complement our existing portfolio of products.

Hutchinson joined Rotana’s feted executive team with prestigious recognition of his own. The international hotelier’s career is notable for its creative leadership and his success in change management, repositioning, and building high performing teams.

Rotana has achieved a number of milestones as it continued its tenacious expansion over the past 12 months. The leading hospitality group has signed seven hotels last year, which include its expansion in Qatar and signings in Egypt.

In 2021 Guy Hutchinson continued to spearhead the management of the pandemic across the Rotana portfolio, swiftly instigating several successful measures, some of which include the Rotana Safe Space Program that remains today. His quick thinking and bold efforts in the initial stages of the pandemic mitigated the impact on the overall business and his team, and soon pushed the hotels into a commercial recovery phase

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Panos Panagis

General Manager of Hormuz Grand Muscat, A Radisson Collection Hotel and District Director, Radisson Hotel Group, Oman

Panos Panagis is a highly creative, detail oriented leader with a strong work ethic and passion for his job, he likes to challenge himself daily, whether it be cultivating his skills or developing talent in the Industry. He is dedicated, committed, compassionate and, more importantly, a man with vision and wealth of knowledge. His innovative strategies demonstrate his commitment to ensure high levels of productivity and resource efficiency. He continues to priorities health and safety of guests and staff. His’ primary focus is to deliver a personalised and engaging luxury experience by combining distinctive characters of Oman’s local culture with his international experience. He has implemented various organisational changes to make business agile and adaptive to the current market trends, while maintaining and creating long-lasting relationships with partners and guests. Panos’ overall character makes him a role model for young hoteliers and a leader in the hospitality industry. One of his greatest passions is mentoring young leaders; empowering them within his team and across the company so that they can grow professionally and achieve their goals.

His passion and expertise in the hospitality industry is unmatched; he is truly a one-of-a-kind leader. In the hospitality industry, Panos demonstrated excellent leadership, robust resilience, and unwavering determination to deliver results during the most challenging market conditions. In addition to working as GM at Hormuz Grand Muscat, A Radisson Collection Hotel, one of the most iconic properties in the capital, Panos Panagis’ contributions to Radisson Hotel Group extend far beyond one five-star luxury hotel with 231 rooms. During his tenure at Hormuz Grand Muscat, Panos led his team to achieve several awards, including World Luxury Hotel & Restaurant Awards for ‘Luxury Hotel in Oman & Luxury Restaurant in Oman’. During the pandemic, Panos and his team adapted the hotel’s sales strategy, diversifying into long-stay business and targeting the domestic market with staycation and food and beverage offers, which helped maintain business. Captains led by example, so he ensured that no job was too small, ensuring support for all departments.

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Adib Moukheiber

CEO, Zaya Hospitality

Adib Moukheiber is best known for his time leading one of the region’s most private and luxurious hospitality projects in the world, Zaya Nurai Island. As the former head of the ultra-luxury boutique Zaya Nurai Island, Moukheiber is no stranger to welcoming the most discerning UAE residents, as well as celebrities.

With a BA in Hotel and Tourism Management from Notre Dame University, Adib joined Zaya Nurai Island, Abu Dhabi in 2016 as the General Manager prior to this he was the Director of Sales for the Middle East and GCC at Hotel President Wilson (Starwood Luxury Collection) Geneva, Switzerland. During his time at Zaya Nurai Island he achieved great success in terms of revenue and worldwide recognition and managed to generate strong performance during COVID in 2020 and 2021 before assuming his current role as CEO of Zaya Hospitality where he leads the organisation to new heights with his vast experience and leadership skills.

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Aloki Batra

CEO, FIVE HOSPITALITY

Aloki Batra has been aptly referred to as ‘Mr Brightside’ for his perennially optimistic approach to leadership at the world-famous FIVE Hotels and Resorts, (which includes the iconic FIVE Palm Jumeirah and Instagram favourite FIVE Jumeirah Village, FIVE Zurich and FIVE LUXE, JBR). With an innovative spin on traditionally relied upon approaches and an out of the box philosophy that has yielded stratospheric results – including rapidly selling out all of FIVE Palm Jumeirah’s luxury residences for approximately US$400mn, Aloki has helped create a brand value for FIVE Hotels and Resorts that enjoys over 60% of all its bookings coming in directly through FIVE’s very own proprietary website/reservations teams. All-in-all Aloki’s marketing prowess has resulted in FIVE Hotels and Resorts in Dubai successfully welcoming over 3.79mn guests of over 192 nationalities to FIVE’s award-winning F&B venues and over 4000 events with over 360 top DJs in 1,784 days. Two FIVE Hotels have been ranked #1 with occupancy rates of over 95% and a TrevPAR that is 253% higher than its competitive set. FIVE Jumeirah Village is the most reviewed hotel on Booking.com with over 30,000 reviews with a rating of 9.

The imaginative powerhouse behind hugely successful homegrown concepts such Dubai’s iconic rooftop nightlife destination, The Penthouse, chic Italian luxury haute spot, Cinque and gourmet MSG-free Chinese favourite, Maiden Shanghai at FIVE Palm Jumeirah along with award-winning immersive street-food dining experience serving all your food-cart favourites from every delicious corner of the world, Soul Street. He has completely conceptualised and executed in-house, FIVE’s award-winning array of venues – each of which enhances the seductive appeal of the FIVE Vibe.

Looking ahead, Aloki plans to continue to evolve and encourage pioneering strategies at FIVE Zurich and capitalise on its’ already established key markets. He continues to lead FIVE’s portfolio, focusing on dynamic growth and bringing even more luxury lifestyle concepts to life.

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Antonio Gonzalez

CEO, Sunset Hospitality Group

Sunset Hospitality Group was founded in 2011 by Antonio Gonzalez with a vision to create unique experiences around the world through a diverse mix of hospitality concepts.

Under Antonio Gonzalez’s leadership, Sunset Hospitality Group (SHG) achieved excellent results, with overall business growing massively, making it one of the UAE’s most reputable hospitality investment and management companies. For the last 13 years, he has worked tirelessly to introduce new hospitality concepts that bring people together to create memorable experiences. As a result, the Group is now present in 9 countries across 26 brands with a proven record in delivering a blend of high-quality services at exceptional locations.

In 2021, Sunset introduced ten new brands, including SUSHISAMBA, Aura Skypool Lounge, METT Hotels and Resorts, Isola Ristorante Italiano, Folie Restaurant & Sea, and RAISE Fitness & Wellness, taking its portfolio to over 30 venues. The Group received 25 awards and nominations from the industry’s award-giving bodies. Sunset welcomed the year 2022 with the opening of DREAM, a dinner and show concept that received amazing reviews from guests and the media worldwide. It was followed by L’Amo Bistro Del Mare, which was rated One Toque by Gault&Millau Guide.

The Group is expanding regionally and internationally, with the Black Tap burger joint entering Riyadh in June of 2022, while METT Hotels & Resorts, with its first hotel in Bodrum, is eyeing new locations in other parts of the globe. New concepts opening in the next few months are Mott 32, a luxury Chinese restaurant originally from Hong Kong, in Address Beach Resort, and ATTIKO, a signature outlet for guests looking to unwind and celebrate, opening in W Hotel Mina Seyahi.

Celebrating its first ten years in 2022, SHG aims to reach over 50 operating venues in 14 countries and will continue to expand with a robust pipeline of new openings for 2023 and beyond, not only in the Middle East but also in Spain, Italy, Greece, and Morocco, to name a few, confirming its status as the leader in hospitality management in the UAE.

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Paul Bridger

Chief Operating Officer, Rove Hotels

Paul Bridger, a British National is a proven hospitality leader with more than two decades of diverse experience across Europe, Middle East and Asia, Paul Bridger is the Chief Operating Officer of Rove Hotels, the smart, new value hospitality brand created as a joint venture between Emaar Hospitality Group and Meraas Holding. His journey with Rove Hotels started in 2016 at the brands first opening and he has been overseeing the initiation, planning, and achievement of the brands objectives since.

Paul Bridger has led Rove hotels since its first opening in Downtown Dubai. The brand has carved out a new niche in the region’s hospitality scene for its fuss free service, unique approach, and quick growth. In the past 12 months the group has continued to go from strength to strength, with new openings and signings in prime locations and further unique twists on the region’s hospitality scene.

As the Head Rovester, Paul has always laid a keen focus on guest satisfaction. A testament to all these efforts is shown via a quick search on one of the OTA sites or TripAdvisor, with the Rove Hotels consistently occupying the top spots in their category. TripAdvisor recognised some of the brand’s hotels as ‘best of the best’ (TOP 1% Worldwide), and Hotels.com have recognised them through the ‘Loved by Guests’ Awards 2021. Other recognition has been in the Leaders in Hospitality Awards 2021’s and LIV Hospitality Design Awards ‘Interior Design Hotel’, to name a few.

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Jochem-Jan Sleiffer

President, Middle East, Africa & Türkiye, Hilton

In his current role, Jochem-Jan is responsible for Hilton’s portfolio of hotels in the Middle East, Africa & Türkiye, where Hilton has more than 170 hotels across eight market-leading brands and more than 29,000 Team Members. Under his leadership, Hilton’s portfolio in the region will more than double in the coming 3-5 years, with 180 hotels in its development pipeline across luxury, full-service and the mid-market brands.

Under Jochem-Jan Sleiffer’s leadership, Hilton is ushering in a new golden age of travel in the region – as the industry recovery continues to gather pace around the world. With a proven strategy focused on workplace culture, ESG and growth, achievements include: Team Members voted Hilton in the top 4 Best Workplaces in the UAE and KSA in 2022 – making it the top-ranked hospitality company in both markets. Hilton will continue to focus on creating a fantastic workplace culture for its teams – and be a welcoming place to work for all. In June 2022, Hilton partnered with Bunyan for Training, a local affiliate of Swiss hospitality management school Ecole Hôtelière de Lausanne, to train young Saudi talent willing to enter the industry. Hilton has partnered with organisations such as the SEDRA Foundation in the UAE – and such partnerships will continue to grow under the leadership of Jochem-Jan with a major part of his leadership focused on creating opportunity for People of Determination. Jochem-Jan works closely with the Dubai Executive Council – acting as a representative of the hospitality sector to advise on and promote inclusion of People of Determination in the industry.

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Giacomo Puntel

Resort Manager, Anantara The World Islands Dubai Resort

For the last 6 years and even during the most challenging year of recent times, the pandemic during 2020, Giacomo has managed to deliver a profit year after year through leading by example and always pushing boundaries to achieve the impossible. Giacomo’s engagement with guests and team members alike are unique and personal. The term “engagement” has somewhat staled, but here it means showing genuine interest in the success of the organisation and for each individual team member. Giacomo’s leadership style prides itself on the notion that, interested and engaged people do not multitask, fidget with their smartphones, or otherwise dilute their attention and participation during interactions and meetings. Giacomo actively listens, proactively comments on other contributions and offers constructive feedback or insights to other queries. Giacomo is solution-focused with those relying on him. Giacomo gracefully frames his contributions and feedback in a constructive and supportive manner, which typically has a positive effect on others. For Giacomo, leadership charisma does not mean being “larger than life,” a “dynamic speaker,” or having a strong “executive presence.” Rather, Giacomo fundamentally stands out in his ability to focus on others and not on himself. This “service to others” is at the core of his genuine charisma, it is inspirational in his messages and his ability to bring people together to realise a common goal and share in that success. Giacomo’s charisma coupled with substance and empathy makes him a very powerful asset to the organisation. He has over 26 years of experience. Inspired by his passion for wines and food from the start of his career, his priority has always been to ensure that his team and his customers are always satisfied.

Over the years Giacomo has increased profitability for the hotel and his latest achievement is the successful opening of the only resort located in The World Islands archipelago, Anantara World Islands Dubai Resort, on 18th December 202.

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Panos Loupasis

Vice President Development, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts

As the Vice President of Development, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts, Panos Loupasis has overseen a number of important developments in the region for the brand. In particular, Panos was at the forefront for the significant growth across the MEA market over 2021, including the signing of eight hotels with a total of 1,279 rooms as well as the opening of five hotels and 809 rooms.

As a key member of the Wyndham’s leadership team, Panos supports the brand’s focus on the recovery and growth in a new era of travel post pandemic. At the forefront of development for the hotel group, Panos has personally signed up to 60 opportunities over his time at Wyndham, with the latest including the largest Tryp hotel with 672 rooms when signed and Wyndham Dubai Marina at 497 rooms.

Professionally, Panos is passionate about advancing the GCC tourism sector and has contributed his expertise, as a member of the advisory board for the AHIC (Arabian Hotel Investment Conference) and the AHIF (African Hotel Investment Forum). By working with partners – from governments to airlines, tour operators to franchisees – Panos, alongside the Wyndham team, continue to rebuild confidence in tourism, as people begin to explore once again in this new era of travel.

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Bani Haddad

Founder and Managing Director, Aleph Hospitality

In 2015, Bani Haddad founded Aleph Hospitality, a leading independent hotel management company, working for hotel owners in the Middle East and Africa to maximise their assets. In contrast to traditional hotel management models in the region, Aleph Hospitality manages hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently branded hotels.

Introducing the 3rd party management model to the region was quite a pioneering move by Bani seven years ago and it remains his legacy to hospitality in this part of the world. In seven short years, Bani Haddad has taken the hotel management portfolio to 12 operating hotels, 947 keys, and 12 signed hotels in the pipeline, 2,000 keys, in the following countries: UAE, Lebanon , Kenya, Uganda, Ethiopia, Rwanda, Tanzania, the Democratic Republic of the Congo, Monrovia, Cameroon, and Ghana. In addition, Bani has established preferred partner status with leading hotel brands, including Marriott, Hilton, and Hyatt. Aleph Hospitality has earmarked a portfolio of 50 hotels in the Middle East and Africa by 2026. Bani’s hands-on and human leadership style has remained consistent, and Aleph’s company culture of empowerment has made it an attractive employer, with a hotel employee turnover below 5%.

Prior to founding Aleph, Bani successfully developed, launched and managed several major international hotel brands. As Regional Vice President Middle East & Africa for Wyndham Hotel Group, Bani grew the portfolio from six hotels to 49 operational hotels and 20+ under development, developed five new brands and expanded the company’s portfolio to the African continent. From fundraising and developing 40 Holiday Inn Express hotels in the GCC at Hospitality Management Services and setting up HMS as an independent hotel management company to pre- and post-opening operations at Starwood and Disneyland Resort Paris, Bani has first-hand experience in virtually every aspect of hotel management. Under Ban Haddad’s visionary guidance, Aleph Hospitality almost doubled its revenues over the past 12 months driven by the group’s portfolio expansion.

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Fathi Khogaly

Area Vice President & Cluster General Manager, Grand Hyatt Dubai

In January 2006, Fathi Khogaly became the Resident Manager at the Galleria complex at Hyatt Regency Dubai, where his main goal was to rejuvenate the residence and the shops at the Galleria. This was successfully done, where the outcomes were quite remarkable. These steppingstones simply laid the foundations, and later brought him to being appointed as the Hotel Manager in 2007 and 2009, and later General Manager in 2013 and 2016 of each property respectively.

By 2022, Fathi Khogaly added to Grand Hyatt Dubai’s extensive fleet of facilities. This included an Entertainment-plex, known as the Megaplex, which consists of Tiger Jax, a sports bar with an arcade and bowling alley; Primi by Panini, an extension to the hotel’s flagship delicatessen, Panini, and Roli Poli, a brand-new Kids Playground for all the little ones. Another key addition was orchestrating the opening of Grand Hyatt Dubai’s latest MICE venue – The Grand Hyatt Dubai Conference & Exhibition Centre. This blockbuster expansion project has added over 5000 sqm of state-of-the-art events space, and features a new exhibition hall, a pre-function area, a VIP majlis, and 2 levels of exclusive parking. Built in record time, Grand Hyatt Dubai’s Conference & Exhibition Centre was designed specifically to become one of the most renowned events, conference and exhibition venues within the destination.

Fathi Khogaly and Hyatt Hotels proved to be the complete match with their genuine common ideologies and beliefs, primarily being about care, which was also the epitome of Hyatt’s purpose– we care for people so they can be their best.

During his tenure, he continues to demonstrate in many ways how he cares for people, most notably how he cares for the associates that work with him.

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Mark Kirby

Head of Emaar Hospitality, Emaar Hospitality

Mark Kirby began his journey with Emaar Hospitality Group in 2014 as Hotel Manager of the prestigious Armani Hotel Dubai and subsequently rose to the position of General Manager. Under his leadership, the hotel achieved widespread global awards including 27 service-related accolades in 2018. Moving forward with an appointment as Area General Manager, he managed the Group’s iconic flagship hotel, Address Downtown, as well as other Downtown Hotels in the Group’s portfolio, such as Address Fountain Views, Address Sky View, Palace Downtown and Vida Downtown Residences, before assuming his current role as the Head of Emaar Hospitality Group. While being a resilient force behind the success of Emaar Hospitality Group, he has been successfully expanding the group’s portfolio to key gateway cities and tourist markets internationally.

Mark pioneered the international expansion of Emaar Hospitality Group within the UAE including Address Beach Resort Fujairah and Vida Beach Resort Umm Al Quwain. He also led the successful debut of Vida Beach Resort Marassi Al-Bahrain, the first extension of Vida Hotels outside of the UAE and Address Istanbul, a hotel situated in the heart of the luxury Emaar Square on the Asian side of the city, Address Istanbul is a destination unto itself with unlimited possibilities. Mark’s involvement was instrumental in the signing of Diriyah Gate Development Authority to launch Address Hotels + Resorts within the Kingdom of Saudi Arabia, which has allowed Emaar Hospitality Group to make its mark as one of the leading developments in the region.

He leads his team with true passion to allow growth and evolution within the industry. Popular for his approachability and willingness to mentor staff at all levels with the little details as well as critical matters, he has mentored many protégés over the years, from junior levels to those in middle management positions.

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Sandeep Walia

Chief Operating Officer, Middle East, Marriott International

Sandeep Walia is the Chief Operating Officer for Marriott International in the Middle East. With over 25 years of international experience in the hotel industry, Sandeep is currently responsible for leading the operations of Marriott’s properties in the Middle East (including Egypt and Turkey) which features over 200 operational properties and more than 100 properties in its pipeline. The company has more than 40,000 employees across its portfolio.

Sandeep took on his role as Chief Operating Officer for the Middle East mid-2021. In the last 12 months, Marriott has grown its portfolio in the region with the addition of more than 25 properties. Highlights include: Introduction of Ritz-Carlton in Jordan with The Ritz-Carlton, Amman; debut of Le Meridien in Qatar with Le Royal Meridien Doha, Residence Inn in the UAE, MEA in Qatar with Marriott Executive Apartments City Center Doha; and openings of The St. Regis Dubai, The Palm and The St. Regis Downtown Dubai and W Dubai – Mina Seyahi in the UAE.

Sandeep is passionate about the opportunity to develop the future leaders of this region’s industry. The company is committed to investing in young local talent to ensure the success of the region’s travel and tourism sector is unwavering. One of the ways the company is empowering youth is by developing the next generation of hospitality professionals through its Tahseen program – a hospitality training program that was developed by Marriott to specifically focus on fast tracking local hospitality leaders.

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