Majid Al Futtaim to Launch B2B Service For The HORECA Sector

by Mahak Mannan | Published 2 years ago

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The service will provide a wide range of high-quality food and non-food solutions to cover the needs of the HORECA industry and B2B customers, with incentivised pricing for volume-based orders.

Miguel Povedano

Majid Al Futtaim, the shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, today announced that it will launch Carrefour Business later this year as a business-to-business offering for the HORECA sector, diversifying its existing traditional consumer-facing retail business in the UAE.

Carrefour Business comes in response to growing demand from the HORECA industry for a one-stop-shop service that can provide a wide variety of high-quality food and non-food solutions to cover their needs with convenient delivery. Apart from HORECA clients, Carrefour Business will also cater to small groceries, wholesalers, airlines, and other public and private institutions.

Carrefour Business clients can choose from more than 4000 products to start with, ranging from fresh and dry food to personal care products, appliances, and textiles separate to what is already sold in Carrefour’s stores. They’ll also have access to products that would otherwise be unavailable in the region through Carrefour France’s Promocash wholesale range and its partners in the Rungis Market located in Paris. An additional benefit of using Carrefour Business is that large purchases are incentivised with volume discounts.

Reflecting Carrefour UAE’s omnichannel strategy, catering to business customers when and how they want to shop, the ordering process for business customers is facilitated via an easy-to-use web portal. Once businesses have registered for the service, they proceed by filling out an order form and selecting the products and quantity they wish to purchase before submitting, and delivery timeframe. The products will be dispatched from Carrefour’s regional distribution centre in Dubai in temperature-controlled trucks, ensuring that a strict cold-chain is maintained to preserve the quality and freshness of all products.

Commenting on the announcement, Miguel Povedano, chief operating officer of Carrefour UAE and head of operational excellence at Majid Al Futtaim Retail said: “Carrefour Business represents another step forward in our strategy to personalise our offering to our different segmented audiences. We’re already offering consumers high quality, fresh products at unbeatable prices with convenient delivery options. Carrefour Business will extend this offering to business customers with the added advantage of volume-based pricing and access to unique products otherwise unavailable in the UAE, wrapped in an easy ordering mechanism and a seamless delivery experience.”

Majid Al Futtaim also announced that all 13 of its hotels that are adjacent to Mall of the Emirates, City Centre Deira, and City Centre Bahrain will be the first to use Carrefour Business’ solutions.

A dedicated support team will be available to assist Carrefour Business customers.

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